Hey again,

just posted another new site today.

Looking for feedback on usability, any SEO areas of improvement, and whatever else you'd like to say.

Disclaimer:
I know it's not perfect in IE6.0. I have limited access to this browser and have done what I can to make it passable.

Thanks!

That's a kick@55 logo!

It's a simple clean layout that's fast loading with a colour scheme perfectly tailored to the intended audience. Nice site!

Couple things though:

The description needs some tweaking to get your most targeted words first in the string.
Here's what I'd recommend:
You've got too many <h1> headings that don't contain keywords. There should only be one per page. Change the rest to <h2>/<h3>

Nice simple cart. Me likey! Product pages need some SEO work to get product info into the querystring.

For example, adding "&item=water_bottle" might be helpful.

.02

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Printer ink & toner cartridges in Canada | Integrated Web Payroll, Online HRMS Tools with Employee Time & Attendance

Thanks! Should've pointed out that this is the first site my custom-built CMS (siteHQ CMS) has been implemented on, which powers a good chunk of the front end. So far so good anyways.

That makes sense...I'll try and load up the front of the descriptions tags on all the pages then.

Yeah, like with the other site i've got up for review I'll be swapping the <h1> tags for use with the actual company names.

You and me both! It's the first 'customizable' cart I've implemented that is ACTUALLY relatively customizable. I'll be using this one more often.

Only thing with that would be extremely long URLs...I mean, it's highly unlikely I'd be coming up anywhere for 'water bottles', so it'd have to be something considerably longer and more detailed than that to be of any use.

Thanks for taking a peek! Keep 'em coming!

I'm looking for a nice CSS layout for a site redesign myself. Time to tweak the checkout pages as well. I know what needs to be done, it's just that it's a major undertaking in VP-ASP. I really hate the dynamically generated forms, much more complex than they need to be IMHO.

You can include 3-4 attributes in the URL, include them in your sitemap and Google will see them. If, from your cart's perspective, the only real attribute that matters is the item id, you can tag on whatever you want and it doesn't matter how the user bookmarks it.

For example, check this out:

Brother TN-350

I've set up my product listings to tag on the item name. As I said, it doesn't matter to the cart scripts that there are extra attributes in the querystring but it helps in the SERPs because I've appended relevant keywords for a search query that users might likely use.

In the following example, the top url is the generic link generated by the cart by default and the second contains the appended "item" attribute.

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Printer ink & toner cartridges in Canada | Integrated Web Payroll, Online HRMS Tools with Employee Time & Attendance

A couple of off-hand reactions:
- make your action points for conversions more prominent. I come to your site and I'm not sure what I'm supposed to do unless I read and all I want to do is scan. It takes me a while to find the program schedules and sign up info, and figure out that there's an online store. You could for example place a button that stands out that says 'sign up today'
- place contact info on all pages. I would place the contact info on the footer or at the bottom of the left nav so it appears on all pages - it's predictable, gives you credibility and makes it less frustrating for users who are trying to figure out if this business is relevant to them or who are trying to get in touch with you.

Cheers.

Good call on a button for a call to action. I will add that for sure.

Thanks!