Hi everyone!

I stumbled upon this forum and have found it to be a great resource for new ecommerce merchants like myself. I just recently launched my first site and I'm interested in getting expert opinions on how it can be improved... and don't worry I have thick skin.

Thanks in advance!

http://thehealingcanopy.com/

The drop-shadow CSS effect doesn't render well in Firefox, but maybe that's just me.

I find the text with drop shadows has too many jaggies at it's current size.

If at all possible, I'd recommend that you forget the site name in the page title and use your most targeted search phrase, especially on your home page.

I'm guessing here, but I'd think that your title might be more effective were it to read:
<title>Organic Foods & Nutritional Supplements</title>

You might consider adding a meta keywords tag comprised of 4-8 of your most highly targeted keywords. Avoid duplicates and use plural. The SE's will parse out the singular forms of the words anyway. Make certain that the words appear in your page. So much the better if they're used in links or headings.

You have a canonicalization issue with your home page. You want to avoid having the SE's try to index both the "www" and non-"www" versions of the site. You can do this using dynamic 301 redirects so that if a user hits the non-www site, they're automatically bounced to the "www." version of the page.

For more info on how to detect and resolve canonicalization issues:
Canonicalization Prevention Guide

Continue building links, you're doing great!

If at all possible, I'd try to improve the SEO friendliness of your product and category pages. You're quite likely to see some significant gains in the SERPs simply by incorporating the category/subcategory and product names.

Other than that, you've got a visually appealing site. It's nice and clean, chock full of great content. Address the issues I've outlined and I'm sure you'll do well.

Good Luck.

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Printer ink & toner cartridges in Canada | Integrated Web Payroll, Online HRMS Tools with Employee Time & Attendance

Hi Dubbya,

It's nice to hear from a fellow Canuck!

Thanks for the indepth assessment of the site. I won't pretend to understand it all, but it's definitley more for me to look into, learn and hopefully correct.

Overall the site has a nice feel.

1. On you product layout pages the thumb nails could be a little clearer. You may want to consider putting a no-follow on the image links and also add titles to the text links to help add weight.

2. On the same pages you can remove as it does not do any good.

3. As Dubbya pointed out these need to filled in 4. I do not like where you 'hid' the login and My Account. They should be easily seen and found.

5. It maybe in your best interest and pay the $50.00 and add the SEO URL module.

6. You may want to create a sitemap.xml file using the 0.9 protocol set forth by sitemaps.org and submit your sitemap to Google and Yahoo

7. It would have been nice to have seen a 404/301 redirect back to the main page.

8. You may also want to create a robots.txt file and ban the "bad" bots. You can also add your sitemap to the robots.txt file.

If this is your first site I really look forward to your second.

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The Sensual Touch Lingerie | High Heels | High Heel Blog

Hi Amxfan,

Thanks for the great info! I haven't even dreamed of a second site yet, cause this one has my hands full!

Very nice appearance. Soothing color scheme.

I would prefer pull-down menus as I believe you want to make navigation as easy as possible from any page to any page.

I don't see any shadow effects.

All your Javascript should be external and not inline. Same with styles.

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Dave Barnes
+1.303.744.9024
http://www.marketingtactics.com
sitting in my basement with my iMac

Thanks Dave,

I'll add your recommendations to my list!

Dave, just enlarge the text and you'll see the drop shadows.

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Printer ink & toner cartridges in Canada | Integrated Web Payroll, Online HRMS Tools with Employee Time & Attendance