A short while ago I submitted a logo for review and got some very useful feedback. Now the website to accompany the business is almost ready to go live. The site is a nice simple two page affair at the moment but it has been my first real foray into the world of css so I would appreciate any feedback that all you guys have.

Checkers Pizza

Thanks a million

David

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http://www.afreshapproach.co.uk
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Alignment of footer is messed up in Firefox 3 under Mac OS 10.5

There is no such time as "12.00 pm". There is "Noon" and "Midnight".

Si su almacén está en España, no entiendo porqué el sitio está en inglés.

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Dave Barnes
+1.303.744.9024
http://www.marketingtactics.com
sitting in my basement with my iMac

Thanks as usual Dave for your response.

I will look into the Firefox issue.

Changed to noon.

The spanish version is on its way just awaiting the translation to arrive, there will then be an entry page with a language selection.

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http://www.afreshapproach.co.uk
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Ok so hopefully the issue with the footer is now resolved, any chance you can take a look for me Dave just to be sure.

Thanks

David

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http://www.afreshapproach.co.uk
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black horizontal line under "per pizza" in lower right

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Dave Barnes
+1.303.744.9024
http://www.marketingtactics.com
sitting in my basement with my iMac

I thought you were located just up the street from me (In Canada) until I looked at the phone number and saw the "euros" text at the bottom of the page. It needs to be more obvious or customers will call and ask you for directions.

You need to make it easier to find your location. I see a telephone number but no physical address on your "Find Us" page. Provide a short paragraph that describes some landmark, a museum, park or some other popular place that's nearby. This will help people find you and it'll give Google more to chew on as well.

Put a line of text under your logo that reads something like "Fast Pizza Delivery in Casa Del Mar" and add your city name to the page title as well. Again, both will make you stand out in Google Local and the other SE's alike.

Consider placing a "Print This Map" link on the "Find Us" page as well. Make it as simple as possible to find you and you'll make some gains with Google Local and with your prospective customers.

You are selling products that absolutely should have photos. Good photos, succulent, juicy, cheesy, stringy, crispy, steaming, delicious photos! Mmmmm, Good!!

Product pages with photos and text will help you become much more successful at online conversions that you'd ever be with a text-only menu.

You want to make mouths water when they see what you have to offer. You need product pages with beautiful photos and descriptive text that tells customers what they can expect, when they can expect it and how much it's going to cost.

Tell them about how your recipes are specially created for the most seasoned, discerning palettes. Talk about how stringy your special cheeses are, how crispy or soft your crust is, how spicy your pepperoni is, how succulent your mushrooms are, how crispy and fresh your salads are and how delicious your desserts are.

For great examples and a decent framework to achieve some serious results, check out the top three pizza websites in the US. Remember that they've worked hard to get where they're at using the search phrase "pizza delivery".

Papa John's Delivery or Carryout Pizza - Order Online and have your pizza delivered.

PizzaHut.com — Menu

Domino's Pizza Menu - Dominos.com

Tell customers about your company capabilities. Provide examples which outline how you can feed sports teams or cater weddings and parties. Tell them what you can do and they're more likely to ask you to do it.

.02

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Looks good and validates.

It's not immediatley obvious what area/country this site is serving. .es suggests Spain, but why English? A town/area would help.

The horizonal scroll bar is there until the background runs out. That background would be better as a repeating image, rather than a single very optimised jpeg - that comes to an end before 24" screens do...

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Food, Feed Me, I want see pictures, Me hungry...

Get some visuals to access the primal pizza ordering mechanism of hunger.

For example Red Lobster doesn't show those juicy shrimp in their commercials for nothin'

Take a look at what Dominos is up to.

Take orders online??

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The font for the free delivery is a little hard to read.

Why not put the your name on the pizza box with the little car and work that into the logo and remove the text name?

This would allow you to move your logo to the left side of the page and your phone number to the center of the page.

How about if I could pick the toppings for my pizza and the price would add put next to my pizza?

Maybe even little images I could drag and drop onto my pizza.

At this moment we have a pizza site without a picture of a pizza. The site should make me want a pizza.

A Chocolate Brownie sounds good but not good enough to make me reach for my wallet.

However, the right picture could make me order two.

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Your minimum delivery rule should be more visible. Right now it's hiding down at the bottom in small print.

As noted by others, photos of the food are needed.

"Deserts?" I think you mean "Desserts."

Your location needs to be on your home page readily visible.

I would suggest a menu that is easily printed by your customers. The way it is set up now, it's not user friendly to print. Personally, I like to have the menu of my local pizza shop readily available to call in an order and not have to go on-line to decide what I want.

The option of on-line ordering would be great.

Customer reviews of the food and the service would be an asset too.

Hi David

Couldn't agree more about the lack of info for customers, along with images. You might also want to think about what you are providing to search engines. At a very quick glance:

Tables and frames
Vital text in images
Strange use of title tag
No header tags
No seriously indexable text
Canonical domain issue

Appreciate that one or two of these you may intend to sort out before going live but in essence, your site is not SE friendly.

Hope this helps.

Dubbya and Janeth had the best advice for you at this point: Make the customer want PIZZA! If you make the customer drool, he will not care about your fonts, alignments, tags, etc.

That comes next (also important). But if you cannot make them WANT what you HAVE, all the formatting in the world will only get you visitors, not sales (and you can't pay your bills with visitors).

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Not looking to pick holes in your post, I agree with your views on the importance of a website that converts but not the "That comes next" (even though you stated "also important")

SEO is not a separate activity, this starts when the first word is scribbled on a notepad and involves every aspect of a business, down to what you have printed on the company T shirts and the lines each member of staff use on the phone. A web developer needs to think in dual terms, each touch on a keyboard ideally serves the vistors and search engines, going back to sort out the SEO is not the best route.

That's why, in an ideal world, most businesses shouldn't use SEO companies. Rather than outsourcing, they are better to find SEO consultants, who focus on bringing skills to each aspect of a business. The same principal applies, whether you are dealing with large organisations, or a one man band. SEO isn't primarily about tags, or other technical aids, it's about awareness.

And I am not looking to pick holes in yours. (:

But it is. You have to build your website and design for the customer and work the SEO in after that.

I think you've taken the whole SEO thing a bit to far. There are a lot of ways to get traffic to a website.

lol

Can you explain how the company T short is going to help me rank?


Google is monitoring the phone lines for ranking purposes?

Do the number of calls help increase your PR?

lol

I'll let my graphic design know that Google is watching each key he touches in the design process. Do you know which keys are best touched for ranking, we might should touch those twice.

Ok, this has to be a joke post. You should hire someone that sits on the phone and tells you which keys to push on your keyboard as you design and SEO the site yourself.


If they had skills they would be making money with their own site instead of sitting on the phone telling me which keys to push on my key pad and what text to put on my T shirts.

lol, I hope you do not sell that crap to your clients.

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Hi Janeth

One question at a time:

" But it is. You have to build your website and design for the customer and work the SEO in after that. "

What can I say, beyond repeating the previous post. If an SEO specialist happens to be building a site for themself, do you think they make the site with their SEO brain turned off, then go back and start again. Why should other creators not be encouraged to consider the implications of their actions.

"I think you've taken the whole SEO thing a bit to far. There are a lot of ways to get traffic to a website."

I don't believe you can take SEO too far, but that is a biased view and I whole heartedly agree with yours. This was was I meant in part of my post, such as:

"Can you explain how the company T short is going to help me rank?"

By making sure the URL is on the T shirt. Visibility, awareness, traffic, link potential etc.

"Google is monitoring the phone lines for ranking purposes?"

Every call is an opportunity to ensure every customer knows about your website.

"I'll let my graphic design know that Google is watching each key he touches in the design process. Do you know which keys are best touched for ranking, we might should touch those twice."

In a sense, Google is watching every key. Let me give you a small example, posting their URL isn't my way, without express permission but try searching for a UK company called Ocado. After not very long, their developer was taken aside, to understand the relevance of SEO in every action he considered (every keystroke if you like) They went from a few people and a couple of transit vans, to a £300 million turnover in six years. They also followed your advice, publicised their site in a multitude of ways, from excellent PR to a radio jingle. The whole thing worked though, because each aspect pulled together and the website staff were aware of and took into account every off site move.

"Ok, this has to be a joke post. You should hire someone that sits on the phone and tells you which keys to push on your keyboard as you design and SEO the site yourself."

Largely answered and they shouldn't sit on a phone. Your SEO consultant is part of your business.

"If they had skills they would be making money with their own site instead of sitting on the phone telling me which keys to push on my key pad and what text to put on my T shirts."

Assuming their own site is offering SEO, they are making money. The client found and selected them.

"lol, I hope you do not sell that crap to your clients."

Are you always offensive because someone has a different opinion. Not crap anyway, just an alternative view to some in the industry, who put short term income ahead of other interests. The strange thing is, if you accept that SEO is part of an entire process, you make more money. Clients stay with you for years, happily sign long term contracts.

The view expressed is far from unique and by the way, definitely doesn't depend on the SEO's website. I can think of one UK consultant, perhaps the most successful of all, who have a very old website and work on a similar basis to the one outlined, yet they charge what must be the highest fees in the UK and still have a long waiting list.

Perhaps this debate started because I failed to get across the point. SEO is part of business marketing and vica versa. Marketing is the heart of business, not separate from anyone's input; from the way a delivery driver talks to customers, right through to decisions by web designers.

I find it sad that for 2 days we have been recommending changes and NOTHING has changed on the website.

Why do people come here and ask for help and then do NOTHING?

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Dave Barnes
+1.303.744.9024
http://www.marketingtactics.com
sitting in my basement with my iMac

Perhaps it's because, instead of focusing on providing useful information relevant to the initial question, so many threads end up in arguments about who's right, who's wrong, who's smarter and ultimately, totally off topic.

.02

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Hi,

Okay so first off I wanted to say thanks for all the constructive comments that I have received to this post.

I would like to just briefly respond to your last post though Dave. While people post sites up for review to receive feedback, that is precisely what it is, just feedback. Not all or in fact any of the suggestions made on this forum will always be implemented by the person that is developing the site.

You also have to bear in mind that the project posted will not always be the only or the most important project that they are working on so changes may take longer than 2 days to appear on the site.

In my case the most important and most mentioned change is the adding of images of the food. I completely agree with this opinion. It just so happens that the business that I am actually producing this site for is not actually up and running yet, in fact they are waiting for the ovens to go in, hence I am not able to get any images yet as they can't actually make any pizzas to photograph.

Dubbya I do also agree that sometimes these posts can turn more into an argument about methods than supplying constructive criticisms on the actual subject.

Again thank you for all your help and hopefully over time I will be able to implement all of those that I see as suitable for this project.

Thanks

David

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http://www.gallery-space.net

just a few quick items

1. you may want to 301 'http://checkerspizza.es/' and 'http://www.checkerspizza.es/' to 'http://www.checkerspizza.es/index.asp'

2. Maybe change you title to <title>Checkers Pizza of Puerto De Javea</title> to help on the local market. "We also have a Checkers Pizza here in the USA"

3. If the store can get setup for it and if you can do it on line ordering would be nice

4. It has been 30min where is my pizza? I'm not sure if you have a delivery guarantee or not but if you do it should be on your site

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You have been given a lot of constructive criticism and have used none of it. But forgive me for wasting my time trying to help.

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Janeth, I wasn't specifically referring to this post but to forums in general. I am very appreciative of your feedback and will be implimenting aspects of it in the completion of this site.

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Your contribution proves my point unequivocally.

Thanks so much!

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SEO ocd and in some cases the more extreme affliction SEO rage seems to run rampant through webmaster forums.

You should take any seo recoomendations with a grain of salt if they are distracting you from designing an "experience" that will engage your target customer and convert well.

A million people who visit a site that is poorly presented is a million people who will most likely establish a relationship with another site and not ever give you a second thought.

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