Hiya! Well I actually like the logo - never heed them it's ok, but I think that the logo looks like it might work well with a white background and a square box around it. The freehand style of it might need to be counterpointed with something a bit more restrained - just to tighten the look up. Maybe you could try splitting atticdwellers into attic
dwellers with the house centred above it. Just an idea I'm not a graphic designer though.
The site itself looks scrappy and dishevelled. I think that the others are right about the grey backround (reminds me of their criticism of my black 'un). Have you had a look at other sites. the competition have this sort of thing nailed so I would say that spending effort/ money on a nicer look is the only way to go. If DIY is beyond you and you have the resources you could do worse than spend on an integrated look -after all the site is all about generating sales (maybe I should practice what I preach).
Have you got an ebay shop?
BTW my missis bought a bag from this guy at a garden show last year. He was in a stall with a sewing machine making them himself - it took me a while to explain to her that he didn't make everything by hand -I'm not sure she believed me. Have a look
Bill Brown Bags
Regards,
C64