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02-23-2008, 04:09 PM
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WebProWorld New Member
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Join Date: Feb 2008
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Why Cant We Get Sales From Our Site?
We opened this Area Rug site last fall and got no sales. After looking into it we found we had several hiccups and closed it down to fix it all. we opened again mid January and are getting about 30 -50 visitors a day. Still no sales at all. We have checked everything we know to check for errors. Can someone please check it out and let me know when you land on our site do you understand where to find the area rug section? Any help is appreciated. Thank You in advance. It can't be price, because the rug manufacturers inforce a strict low pricing policy for the internet so everyone has an amount they cannot go under. Plus we offer free shipping.Why would someone looking for a rug not buy from our site.
Area Rugs & Flooring by McCall's Floormart
I am brand new to forums so if i have posted incorrectly just let me know.
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02-23-2008, 08:02 PM
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WebProWorld Veteran
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Re: Why Cant We Get Sales From Our Site?
You have a great looking site and no I do not know prices on your products, but yours look reasonable.
Right off I do see few things.
* In your code you have <meta name="Keywords" content="" /> <meta name="Description" content="" /> you need to add your keywords and description.
* You need to change your copyright from 2007 to 2008
* To be honest for a internet store only getting 30 visitors a day is like getting one. More than likely the visitors you are receiving are not targeted visitors and they came to your site either just to look around or thinking it was something it was not.
Is your site getting crawled by search engines? If not submit it. But only submit it once a month.
Do you have a sitemap submitted to Google? If not make one and submit it.
Only being open since January and only getting 30-50 visitors is normal and I would bet your site is still in the sand box. Please do not give up hope as it takes time for the search engines to index your site and add it into their search index. In this time you need to really work on getting backlinks to your site.
Incrediblehelp posted a good article that you may want to read that will give you some ideas of what you should be working on and thinking about now. found here
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02-23-2008, 10:19 PM
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WebProWorld MVP
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Join Date: Jul 2003
Location: Denver, Colorado USA
Posts: 1,419
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Re: Why Cant We Get Sales From Our Site?
WTF! What is with the link to Louisiana Jones Act Lawyer And Jones Act Information -- Lawcore.com ?
You are using the Yahoo store to sell flooring! You are nuts. Get a real store.
Contact Us has no postal/physical address.
Your favicon.ico is the Yahoo one. You need to have your own branding.
No one is going to buy from your website if they live more than 30 miles from your store. So, it matters not who visits your website. It matters who visits from a very few ZIP codes.
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02-23-2008, 10:31 PM
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Re: Why Cant We Get Sales From Our Site?
first of all the louisiana act link is connected to a traffic counter we recently put up to check our goole analytics for accuracy.
what is wrong with selling flooring on yahoo We have a real store. We are only selling area rugs online.
the contact us doesnt need to have a real address because we are selling rugs online.
i dont even know how to change a favicon.ico or i would.
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02-23-2008, 10:39 PM
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Location: Delaware - USA
Posts: 466
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Re: Why Cant We Get Sales From Our Site?
Quote:
Originally Posted by rugrat
first of all the louisiana act link is connected to a traffic counter we recently put up to check our goole analytics for accuracy.
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Hide it. No tracking should show.
Quote:
Originally Posted by rugrat
what is wrong with selling flooring on yahoo We have a real store. We are only selling area rugs online.
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Yahoo is ok as a store Dave, I have to diagree here. I worked for a guy that did $4 million a year on yahoo. he drank it all away but that is another story.
Quote:
Originally Posted by rugrat
the contact us doesnt need to have a real address because we are selling rugs online.
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Dude, you are kidding here right? You really think you do not need a street address on your site? And you want me to send you a few hundred for a rug and I have no idea where the hell you are? Sure, let me whip out my credit card right now!!! 6011-4583- hey wait......
Quote:
Originally Posted by rugrat
i dont even know how to change a favicon.ico or i would.
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Look it up or ask.
I did not look at your site. Just a thought tho Rugrat... if a poster with over a thousand posts, like this:
davebarnes, WebProWorld 1,000+ Club, Join Date: Jul 2003, Location: Denver, Colorado USA, Posts: 1,084
gives you some free advice... TAKE IT! and ask him why he says what he says and see if he can offer you some free advice. you are here asking.. don't bite the hand that feeds you!
just my nickel (inflation here in the States)
Michael
Last edited by nipplecharms1 : 02-23-2008 at 10:42 PM.
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02-23-2008, 10:51 PM
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Re: Why Cant We Get Sales From Our Site?
amxfan you really had some good points we are already looking into thanks
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02-23-2008, 11:17 PM
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Re: Why Cant We Get Sales From Our Site?
rugrat your favicon.ico is that little red Y! in your address bar next to the http://. As far as changing it I did not look through your code to locate where it is.
As far as a physical address I thought I saw one in your about us page and your home page but yes Dave is right. Most people would look for it on the contact us page along with your phone number "even if it is listed else where on your page". You should have all means of contact on your contact page to make it as easy as possible for people to contact you. This also builds trust from your visitors.
Last edited by amxfan : 02-23-2008 at 11:19 PM.
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02-23-2008, 11:29 PM
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Re: Why Cant We Get Sales From Our Site?
Quote:
Originally Posted by amxfan
rugrat your favicon.ico is that little red Y! in your address bar next to the http://. As far as changing it I did not look through your code to locate where it is.
As far as a physical address I thought I saw one in your about us page and your home page but yes Dave is right. Most people would look for it on the contact us page along with your phone number "even if it is listed else where on your page". You should have all means of contact on your contact page to make it as easy as possible for people to contact you. This also builds trust from your visitors.
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You did see a physical address in our about us and our phone numbers are on the contact page if you scroll down.
I get it. Never gave it a thought. those are easy changes. I can put it all in the top of the contact us though. Were still confused as to why were not getting sales unless its like you said before its just not enough traffic to expect anything yet. Patience may be in order for us. We will change the keywords, but have to contact the web builder to change it cause we dont know how. never noticed the favicon.ico before either. Didnt know it existed, we still dont know how to change it in our code but will have web guy do it. Lots of good info everyone thanks.
thanks
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02-23-2008, 11:38 PM
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Re: Why Cant We Get Sales From Our Site?
what exactly is the purpose of the favicon.ico ?
also, since our meta tags havent had keywords in them how does that affect our site.
Thanks Again
Area Rugs by McCall's
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02-24-2008, 10:54 AM
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Location: Denver, Colorado USA
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Re: Why Cant We Get Sales From Our Site?
Quote:
Originally Posted by rugrat
1. what exactly is the purpose of the favicon.ico ?
2. since our meta tags havent had keywords in them how does that affect our site?
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1. Favicon - see Favicon - Wikipedia, the free encyclopedia and What is FAVICON.ICO and How to Create a Favicon Icon for Your Website (thesitewizard.com) . You are showing Yahoo's and not one that represents you. Concentrate on keeping your branding consistent.
2. Meta Tags - You have 3 on your homepage and all are weak.
Code:
<title>Area Rugs & Flooring by McCall's Floormart</title>
<meta name="Keywords" content="" />
<meta name="Description" content="" />
Why are they important?
1. Google weights the title tag heavily. Google displays the first 66 characters of the title in first line of the search results.
2. Google also looks at the description tag and displays the first 150 characters as lines 2 and 3 of the search results. If no description tag exists, then Google guess what to display.
3. Humans will read these two tags.
4. The additional effort to add the keywords tag is minimal. While Google does not look at the keywords tags, most intra-website search engines do.
"Rules"
1. The 3 tags should be unique and relevant for every page. Google does not like repetition.
2. The best structure for your homepage's title tag is: Benefit/feature – company name. Sometimes company - benefit is better. I would suggest: Area Rugs by McCall's Floormart of Rolla, Missouri
3. The description tag should not repeat the title tag. Try this: Quality area rugs (Shaw Rugs, Sphinx by Oriental Weavers and Mohawk) -- in all sizes, colors, styles -- at affordable prices. Free shipping.
4. Keywords - 15 or fewer terms
Last edited by davebarnes : 02-24-2008 at 10:57 AM.
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02-24-2008, 11:58 AM
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WebProWorld New Member
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Re: Why Cant We Get Sales From Our Site?
Quote:
Originally Posted by davebarnes
1. Favicon - see Favicon - Wikipedia, the free encyclopedia and What is FAVICON.ICO and How to Create a Favicon Icon for Your Website (thesitewizard.com) . You are showing Yahoo's and not one that represents you. Concentrate on keeping your branding consistent.
2. Meta Tags - You have 3 on your homepage and all are weak.
Code:
<title>Area Rugs & Flooring by McCall's Floormart</title>
<meta name="Keywords" content="" />
<meta name="Description" content="" />
Why are they important?
1. Google weights the title tag heavily. Google displays the first 66 characters of the title in first line of the search results.
2. Google also looks at the description tag and displays the first 150 characters as lines 2 and 3 of the search results. If no description tag exists, then Google guess what to display.
3. Humans will read these two tags.
4. The additional effort to add the keywords tag is minimal. While Google does not look at the keywords tags, most intra-website search engines do.
"Rules"
1. The 3 tags should be unique and relevant for every page. Google does not like repetition.
2. The best structure for your homepage's title tag is: Benefit/feature – company name. Sometimes company - benefit is better. I would suggest: Area Rugs by McCall's Floormart of Rolla, Missouri
3. The description tag should not repeat the title tag. Try this: Quality area rugs (Shaw Rugs, Sphinx by Oriental Weavers and Mohawk) -- in all sizes, colors, styles -- at affordable prices. Free shipping.
4. Keywords - 15 or fewer terms
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thanks for the info but more importantly for the examples. this part was left up to our web designer, and so we are learning as we go. We have researched it before but never understood exactly how it affected us and this made much more sense. thanks again
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02-24-2008, 12:01 PM
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Re: Why Cant We Get Sales From Our Site?
actually Dave, we looked at your sites backlinks and noticed most are from posting to forums. Is this the way we should obtain backlinks. I always thought it was through exchanging links and now I am assuming backlinks have nothing to do with link exchanges?
Area Rugs by McCall's
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02-24-2008, 01:18 PM
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WebProWorld MVP
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Re: Why Cant We Get Sales From Our Site?
Quote:
Originally Posted by rugrat
actually Dave, we looked at your sites backlinks and noticed most are from posting to forums. Is this the way we should obtain backlinks. I always thought it was through exchanging links and now I am assuming backlinks have nothing to do with link exchanges?
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I would spend a few hours reading posts at http://www.webproworld.com/search-en...ization-forum/ to learn more about backlinks.
I am definitely not an expert on the subject.
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02-24-2008, 02:44 PM
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WebProWorld Veteran
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Join Date: Jan 2008
Posts: 345
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Re: Why Cant We Get Sales From Our Site?
Rugrat
There are so many topics on the subject of links and one could take a 1 year course and sill not know everything. And yes your best bet is to read, read, get confused then read some more. You may also want to do a search on 'Jagger update' to get more info on the subject, and also read Google Technology to understand what PR is.
If you were to take the course, some of the topics would be.
1. Link exchanges, 3 way linking
2. Directories paid and free
3. Bad neighborhoods
4. Link farms
5. Anchor text in links
6. Link Juice
7. Paid Directory Submissions
8. Site relevancy
9. The use of blogs and forums.
10. Articles and RSS.
11. Dmoz and the Yahoo Directory.
12. Internal site links / cross site linking.
13 Who you link to vs who links to you.
14. Rel=NoFollow tags
No this is not everything, but is some of the top areas you may want to read on and understand what it is and how it affects your site.
Are you getting the feeling that this is a very, very important area?
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02-24-2008, 06:55 PM
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WebProWorld Veteran
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Location: Delaware - USA
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Re: Why Cant We Get Sales From Our Site?
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02-24-2008, 08:20 PM
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WebProWorld New Member
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Re: Why Cant We Get Sales From Our Site?
Quote:
Originally Posted by amxfan
Rugrat
There are so many topics on the subject of links and one could take a 1 year course and sill not know everything. And yes your best bet is to read, read, get confused then read some more. You may also want to do a search on 'Jagger update' to get more info on the subject, and also read Google Technology to understand what PR is.
If you were to take the course, some of the topics would be.
1. Link exchanges, 3 way linking
2. Directories paid and free
3. Bad neighborhoods
4. Link farms
5. Anchor text in links
6. Link Juice
7. Paid Directory Submissions
8. Site relevancy
9. The use of blogs and forums.
10. Articles and RSS.
11. Dmoz and the Yahoo Directory.
12. Internal site links / cross site linking.
13 Who you link to vs who links to you.
14. Rel=NoFollow tags
No this is not everything, but is some of the top areas you may want to read on and understand what it is and how it affects your site.
Are you getting the feeling that this is a very, very important area?
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amxfan and Dave
you guys have been great take the time to give me all this info. I am researching. Also, since this is the first forum i have ever been on , read or commented, i realized I havent been logging off, so lesson learned. Thanks for the help though
rugrat
AreaRugs by McCalls
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02-25-2008, 05:26 AM
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Location: Swindon
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Re: Why Cant We Get Sales From Our Site?
I noticed that for a site search on google (site:Area Rugs & Flooring by McCall's Floormart) your area rug product pages have been indexed with some sort of weird part number as the page title and they all have the same description (see below). not sure if this is a limitation of yahoo store though.
1174w
Shaw, Sphinx, Mohawk Select. --------, Abstract, Animal Print, Antique, Art Deco, Border, Casual, Classic, Contemporary, Floral, Geometrical, Lodge, Modern ...
1174w - 34k - 34105
Shaw, Sphinx, Mohawk Select. --------, Abstract, Animal Print, Antique, Art Deco, Border, Casual, Classic, Contemporary, Floral, Geometrical, Lodge, Modern ...
34105 - 29k -
15017
Shaw, Sphinx, Mohawk Select. --------, Abstract, Animal Print, Antique, Art Deco, Border, Casual, Classic, Contemporary, Floral, Geometrical, Lodge, Modern ...
15017 - 29k
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02-25-2008, 09:15 AM
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Re: Why Cant We Get Sales From Our Site?
[quote=Alan-Hart;362782] I noticed that for a site search on google (site:Area Rugs & Flooring by McCall's Floormart) your area rug product pages have been indexed with some sort of weird part number as the page title and they all have the same description (see below). not sure if this is a limitation of yahoo store though.
1174w
thanks for taking the time to check it out Alan, I am not familiar with indexing, so not real sure how it affects a site, the weird numbers are the product numbers to area rugs. I'm not sure why that would be the page titles though unless you were looking at a particular page such as contemporary.
I think it is indexing the rug finder which is the first thing on the home page.
Shaw, Sphinx, Mohawk Select. --------, Abstract, Animal Print, Antique, Art Deco, Border, Casual, Classic, Contemporary, Floral, Geometrical, Lodge, Modern ...
1174w - 34k - 34105
If this is the case, how does that affect our site far as getting customers. Thanks for your help
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02-25-2008, 09:17 AM
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Re: Why Cant We Get Sales From Our Site?
Alan what exactly did you type in to do a site search. what information were you looking to find from it. thanks again.
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