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Hi there friends..
sorry for the long delay..actually I was so busy that i didn't get time to come here and share my work for feedback.. now I am here ....back.. Please see Cadillac - The King Challenge and let me have your valuable feedback. Cheers!! |
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Good navigation.
Clean layout. I don't understand the Curtis link. Why send people away? The link to ctemissions.com is even worse. I would slow down the speed of the Flash movie.
__________________
Dave Barnes +1.303.744.9024 http://www.marketingtactics.com sitting in my basement with my iMac |
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This is rather generic brochureware. It doesn't answer the two question I have: Why Cadillac? And why King Cadillac?
"The King Challenge" is pointless. I've heard it from everyone, and other than something you're supposed to say, I don't see what it has to do with anything on the site. You could have taken the basic idea "a challenge" to dare the reader to come in and take a test drive ...but didn't. If I had a sales person this obtuse, I'd fire them. Which brings me to why, exactly, a site visitor is going to fill out a form and send their name and email address to a car dealership. I could see this as, perhaps, part of a theme of making it seem that scheduling a Cadillac test drive is a special event like booking at a trendy restaurant. However, nothing about the site design or content supports this conclusion. Rather, I get the impression "If you're going to give us your contact details, we'll take 'em." At the very least you could indicate a mailing policy to build some user confidence. The web site is generic brochureware, barely more than a business card really. There is no unique selling proposition, and nothing which would make filling out a form to schedule a test drive make sense. I'd sooner look into hiring the sales guy who sold the design services. I have - literally - seen sites selling car washes do a better job of putting forth a basic business proposition. Check out this car wash site. Given the car is roughly fifteen hundred times the investment of a wash, it might stand to reason there's more than seeing if the site comes up in browsers and looks pretty. Last edited by Dcrux; 09-29-2007 at 03:03 PM. |
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