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The most critical time of the year for my business is approaching. Hundreds of hours have gone it the site. My eyes are tired and I'm hoping you nice people will take a look and let me know what you think. The whole site has been bespoke built from the ground up this year.
Key features: No account creation, 3 clicks to purchase A choice of over 4000 pieces and growing Prices monitored daily to ensure aggressive competitiveness Good and improving search engine positions Average 800 unique visitors per day No imitations. All solid gold/platinum with natural gems Fast navigation and sophisticated search So what's the main issue? Conversion. I'm not satisfied with conversion running at less than 1% and I'd love to pin down the cause. Jewellery Online | Ampalian Jewellery Diamond Engagement Rings, Eternity Rings Maybe fresh eyes can see something that I might be missing? Your help is very much appreciated. |
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I don't think you are going to sell anything to anyone outside the UK.
Americans won't buy anything in Pounds as they have no knowledge of the conversion rate. Euros won't buy because the site is in English. Personally, I think your website should be .co.uk and not a .com You make it very difficult to find your postal, physical and phone number. That decreases trust level.
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Dave Barnes +1.303.744.9024 http://www.marketingtactics.com sitting in my basement with my iMac |
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We do sell internationally although I admit not a huge amount. I think this has more to do with the exchange rate than anything else.
The phone number is at the top of the home page and appears in every single product page. Nevertheless I take your point and I'll make it more prominent. Thanks for the feedback. |
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For what it's worth, you might want to work a little harder to convince people that they're buying top quality jewellery from a legitimate retailer.
I'd definitely revise the "About Jewellery" page. Firstly, retitle it "About Our Jewellery". Use it to explain your expertise in selecting only the finest jewellery and to list your qualifications as an expert goldsmith. You wan't people to part with their hard-earned money, you'll have to gain their trust and respect. Traditionally, your target market wants a brick and mortar location where they can physically pick up and touch items. They want to look deep into a diamond and see their reflection in the gold or silver. Your pages look great, the site runs fine and you seem to have all the relevant data they could ever want about your products, but you might want to consider revising the way products are displayed. This is quite likely to be considerably expensive to implement, but I feel this is the one single biggest obstacle you face that would result in more conversions. This site will explain what I'm talking about. Check out the 360 image displays. photo-mojo - 360 degree product photography and packshots .02
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. Printer ink & toner cartridges in Canada | Web Payroll, online HR tools, time & attendance |
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