I would greatly appreciate any reviews of my company's website, www.spreadablefruit.com
We are a manufacturer and marketer of gourmet specialty foods. And thanks for helping to Spread the News!

<Mod edit to comply with Site Review Rule #1 - Masterpeace>

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Becky
RBJ's Spreadable Fruit
www.spreadablefruit.com

The only quibble about the look is that it only becomes readable as the last background loads. There are ways to code this differently, whether you go without tables or not).

Otherwise the site looks good. Anything like your product requires more context, and information. Not paragraph after paragraph -- more information wihin the content of the first page. The first page reads like an internal company bulletin board with all the excitement of an annual report to shareholders.

My current favorite is the Juvo site, which has one or two elements I suggest you study. First is a tagline or business proposition -- which is not buried in the site. The second is an awareness for focus and differentiation. The Juvo book -- were there one -- would feature less prominently. I would expect to hear a speech on entreprenurship fairly bursting with passion. Maybe immediately after try to capture a little of that excitement and slather it over the site.

In other words, capture the passion in copy then express it in on the site. Do an infographic of the factory. Again it doesn't take reams of copy, just a passion about product and a wish to explain it.

Right now the impression given is "What's there to say about jam. ....sigh"

It's easy to say the site is not bad. That is no where near saying the site has what it take to be called a competitive asset ...which would be the only site you want to "spread the word about." The site looks lik a web site template about fruit spread where the boilerplate was left in.

I loved the site, but I ended up in a 'dead-end' when I signed up for the e-news. lost and alone, no way to get back to the home site.

beautiful site, mmm, delicious.

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Carole Grayson
Webmaster in Training
Please review my site:
http://www.arl-webservices.com
No need to review this site, this is my business opportunity.
http://cmgrayson.ownanewbusiness.com

You have a very well-designed website. The colors are very pleasing and easy on the eyes... and they blend in well with your products. It is very professional, and not amateurish in the least.

I do have several suggestions:

1) include navigational text links at the bottom of each page, for the convenience of your visitors. In that way, when they have finished reading a page, they will not have to scroll back up to go to another page.

2) If selling your products on-line is an important part of your business, then you must design your site so you can be found on the net. If that is the case, then I'd like to suggest you add more text on the home page. Talk about your products, fruit, etc., anything to enrich the content. Not that there is a thing wrong with it the way it is, but adding all that content on your home page will potentially help your page ranking.


3) When I click on the Order link, I am disappointed. After looking at all your products, and reading about the whipped honey, I had wanted to see an order form that had your products listed, and something I could fill out. You will please note that I have the same misleading link on my website, www.neckwares.com. My web site developer designed it that way, but I feel that it is misleading.

4) How many links do you have to other sites that would be relevant to yours? That is another important factor.

I enjoyed seeing such a well-designed site. Please review mine and let me know what you think about it.

Thanks.

Nanci
www.neckwares.com