Your comments appreciated - www.coffeeroyale.com

dukeofmodena · #1 (**permalink**) 05-06-2007, 02:17 PM

Have just gone live with this, my new version of a 5 year old online coffee supplies shop and would greatly appreciate any thoughts positive AND negative - Thanks, Neil. www.coffeeroyale.com

davebarnes · #2 (**permalink**) 05-06-2007, 02:35 PM

1. Should be copyright 2007.

2. Very boring. Looks like you just dumped stuff into a template.

Clicken · #3 (**permalink**) 05-07-2007, 11:23 AM

The lt. grey links across the top should be darker. Perhaps, even as dark as the blue in the logo name… even a darker grey would help them to be easier to read.

I am not a coffee drinker so I will ask what may seem to be silly,…

If ‘Premier’ is a key word for coffee searchers then what about ‘Gourmet’? Gourmet comes to my mind first however I didn’t see gourmet in your key words tag… and do people search for ‘online coffee’? Coffee Supplies maybe?

Brand names should be added to your key words and used in the description tag as well.

The description tag reads like your key word tag but should be descriptive sentences.

In my opinion the title tag could be composed to use more key words, here is my suggestion.

Coffee Beans, Machines, Boilers and Grinders by Coffee Royale Premier Supplier

Also,… (change this text color too) Word the heading to sell your service,… “Welcome” just waste your space, this opening line should convey the advantage your service offers the coffee searcher. The description is short and to the point but lacks enthusiasm. It just didn’t get me excited about your wares… but be careful not to over hype because that is just irritating.

:)

Idea Guy · #4 (**permalink**) 05-07-2007, 12:03 PM

I agree... I don't like the text color that you used... The site, as a whole seems plain/bare to me.

dukeofmodena · #5 (**permalink**) 05-12-2007, 03:34 AM

Have made some amendments for comment. Bare in mind this site is on a tight budget!

entrusthome · #6 (**permalink**) 05-12-2007, 09:32 AM

Not bad. Just try to work on the aesthetics a bit and user ease of use.

dukeofmodena · #7 (**permalink**) 05-12-2007, 11:48 AM

Thanks, any suggestions?

helpstopforeclosure · #8 (**permalink**) 12-30-2007, 11:09 PM

Looks pretty cool

mtheory · #9 (**permalink**) 01-10-2008, 12:20 PM

The site style looks like it's bean around for 10 years.

minkey · #10 (**permalink**) 01-11-2008, 11:23 PM

I have visited your site, I think your website is very good. I don't see any problems.
Good luck

amxfan · #11 (**permalink**) 01-13-2008, 08:27 PM

These are things that just caught my eye, not in any type of order.
1. The logo in the upper left hand corner is real fuzzy and hard to read.
2. The blue text on the brown background in your navigation bar does not look right.
Here are three links that may help you with choosing a good color scheme:
VisiBone Webmaster's Color Lab
ColorSchemer - Online Color Scheme Generator
[ws] Color Scheme Generator 2
3. On your product page, when you click to view larger image, your image really should be bigger to show detail. Right now it is the same size as the standard image.
4. The products you are selling are commercial products. Your site appears to be geared for personal use.
5. You may want to consider a toll free number for your customers to contact you at or some sort of live chat help if they have a problem with your product.
6. Selling and being geared toward the commercial industry, many businesses do not have a PayPal account and therefore cannot purchase your products. You may want to consider getting a merchant account and accept credit cards this way as well.
7. Your slogan states "Premier online coffee for the UK and international". Nowhere on your page is international shipping addressed. Does that fall under free shipping? Does that still fall under the received within 14 day policy? Can your machines be used in the US? Can it run off of USA power (60 Hz)?
8. Under your link consumption, your stats are based in 1997. Out of date and should be removed or updated. I would also remove the table of contents navigation as these links already appear on your top navigation bar.
9. Since you do state international, I suggest a currency converter, if possible.
10. I would get rid of the eye catching light aqua tag 'call for price' and put the from price in this tag. The first thing you see is all of them call for price. You have to read to see the from price. This makes people believe there are no prices on your page at all at first glance.
11. Your meta keywords and descriptions are identical. I believe this was brought up earlier.
12. Not sure of what search terms you are going after, but looking at the products you are selling, may I suggest words like "coffee supply, restaurant supply" or whatever terms best suit your area for this.
13. If possible, for your product specifications, if a .pdf is available that shows specifications, user manuals, etc. that a link to this .pdf would be helpful.

vwebworld · #12 (**permalink**) 01-13-2008, 09:41 PM

You are using a standard ZenCart layout.
You can change the look of the site dramatically by using a template like:
Zen Cart!, The Art of E-commerce

Of course the graphics would be changed to "coffee" rather than cigars.
vwebworld.com
~Roland