Interesting site.
Have gotten my JD from William & Mary years ago. Let me offer this advice.
If you are appealling to a US audience, you must remember that US lawyers are Solicitors and Barristers, they can do both.
You pass the bar and you can do anything. Stupid rule!
Admiralty = proctors (and a specialty)
Patents, Trademarks = a specialty
Tax = a specialty
General practice is almost anything else.
Esquire = Esq. Check your usage
Show pictures of the partners.
The intro page is awfull. Lawyers are found in stodgy
surroundings. They are technically uncool. You want a page that shows stability, age, trust etc.
If a lawyer does corporate work say it. Do not say the guy does domestic relations (even if he does) and corporate work. Basic rule, even if it is not a specialty some practices do not look good together. A good match, commercial law and bankruptcy. A bad match divorce and corporate law. A really bad match criminal law and any other practice.
The public opinion of most lawyers is that they are slime balls, with one exception, their lawyer.
Therefore, the web site should engender trust in the firm. Use pictures of your lawyers (maybe even with their famities). Drop the Isreali law firm to "Of Counsel". If you have clients that I would recognise use them. Otherwise, a line like represent clients from many countries or over 20 countries.
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