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Scroll Giken is an engineering firm based in Japan. Their site is bilingual.
www.scrollgiken.com/home.php Can you give me some feedback on the design and look and feel. Thanks in advance! |
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What do I like?
Layout, colors, logos, easy navigation. What do I not like? Content. The entire site reads as if someone just translated Japanese to English. The English version of the site needs to be "localized". I would first buy a book such as: "A Practical Guide to Localization (Language International World Directory)". Then, you need a USA person with expertise in marketing to help with the wording. Ideally, you would find a marketing person with an engineering background. Ok, enough with the generalities. What is specifically wrong with the homepage? Well, let's look at the first sentence: Quote:
2. Scroll technology. What is it? How can it help me? 3. Advancements. Of course you have. 4. You need a strong benefit statement. ,dave
__________________
Dave Barnes +1.303.744.9024 http://www.marketingtactics.com sitting in my basement with my iMac |
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