Engineering site needs help

jeffposaka · #1 (**permalink**) 03-17-2007, 07:14 AM

Scroll Giken is an engineering firm based in Japan. Their site is bilingual.

www.scrollgiken.com/home.php

Can you give me some feedback on the design and look and feel.

Thanks in advance!

dmadance · #2 (**permalink**) 03-17-2007, 11:05 AM

It looks good. There are several places that the English is awkward and probably be rewritten, but the look is good. Maybe get someone to proofread the whole site. Other than that it worked really well for me.

davebarnes · #3 (**permalink**) 03-17-2007, 11:16 AM

What do I like?
Layout, colors, logos, easy navigation.

What do I not like?

Content.

The entire site reads as if someone just translated Japanese to English. The English version of the site needs to be "localized".

I would first buy a book such as: "A Practical Guide to Localization (Language International World Directory)".

Then, you need a USA person with expertise in marketing to help with the wording. Ideally, you would find a marketing person with an engineering background.

Ok, enough with the generalities. What is specifically wrong with the homepage? Well, let's look at the first sentence:

Quote:

Scroll Giken "Engineering Technology" was founded in February 2004. The company specializes in the scroll technology and has already made significant advancements in relevant research and development.

1. Nowhere does it say how YOU can help ME solve my problems. I really don't care when the company was founded. (By the way, the About US page says the company's capital is only $100K USD. I would be very nervous dealing with such a tiny company.)
2. Scroll technology. What is it? How can it help me?
3. Advancements. Of course you have.
4. You need a strong benefit statement.

,dave

jeffposaka · #4 (**permalink**) 03-18-2007, 09:59 PM

Dave,

Thank you for your help. Great feedback. I appreciate it.

Jeff

jeffposaka · #5 (**permalink**) 03-18-2007, 10:31 PM

dmadance,

Thank you for your feedback.

Jeff