The "montages" in the big header image on category pages seem thrown together. The only clear objective I got from the site was to avoid creating a scroll bar in the browser.
On top of that, the site should load exponentially faster for what's there. Find someone who can find something compelling to say about the product, even if the copy causes the dreaded scrollbar.
Sometime during the last ten years, users have learned to scroll -- if you simply give them a compelling reason to do so "above the fold."
Check out:
Boudin Bakery: Manages to find something to say about what makes them unique. Puts a big picture up, rather than trying to cram every last product they make onto the page.
Wolferman's has overcome the scrollbar phobia. Images are about the right size for scanning.
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