I am open to all comments and suggestions. I'm not a pro webdesigner and I use front page but with what I have and can do what do you all suggest?

My site is http://tribeazure.com

Thank you in advance!
Nicci

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

"Tribe Azure Testimonials" text paragraphs are quite hard to read for me.

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Your script code isn't actually working, it's displaying on your pages. I'm viewing your site with Firefox. It would probably be a good idea to fix that.

Is it the color of the font or the size? Thank you for your input! :)

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

Dean, Are you talking about all of the script code? Thanks!!

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

In the about.htm page, all of the script between the body tag and the first div.
In the creation.htm page, I don't think the script within the head section is displaying code, but all of the script below the body tag.
I remember earlier that it was in a few other pages, too, but I didn't look at all of them.

I'm not very familiar with VB, asp or microsoft servers.

Thank you, Dean! I'll check all the pages on Firefox.

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

I agree with Minthu...the testimonials are hard to read...must be the italics, the font size, or both. Play around with it and ask people for their feedback.

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Concerning earlier comments on readablility of testemonials:

Left align the text. Centered text is difficult to read.

R

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No good website is ever done.

Your scripts are also showing on your "Links" and "Contact Us" pages.

As you gain more success in your jewelry business, my suggestion is to invest in site design. Your site looks like you did it yourself (untrained) and your sales will be effected by it.

Wayne Goodman, Web Site Design, Search Engine Marketing

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Smith O'Keefe and Associates, Marketing, Advertising, Internet and Multi-media

I think you should try and play with the fonts sizes and even the background colour, else its a good designed site.

Next it looks like I need to learn how to fix the script.
Thanks everyone for your input. As we know Im a novice so all comments are welcome.
Nicci

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

I'm not sure whether if this will fix the script or not, but I suggest uploading a copy of one of the affected pages, except this time name the file with an asp extension, ( about.asp ), and see if that works.
It's just a guess.

I'll do that. You know after we're talking about this, I remember this being brought to my attention a while ago. I think I did do the .asp extension. Not sure it worked but I'll try it again. I need to fix the problem.
Thanks! Nicci

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

Hi Nicci
One person already mentioned this, but to make your site look professional, get rid of the center aligned type. That alone will make a huge difference. There are a number of things that you can do to tweak the site that will make it look more professional and be easy for visitors to find products. The current design is pleasing, clean and uncluttered. I think you have a good start visually. The jewelry looks great – at least on my computer the images are excellent – good quality and large enough to see details.

Without going into a full blown site review, here are a few suggestionst that will help your site look more professional and convert better. Your Corporate banner: Separate the banner visually from the navigation. Make your logo larger – it is difficult to see the design and what it says. Also align it to the left and make it clickable to home on all pages except for home. Your tagline is sort of wordy and not very compelling. I’m showing my ignorance here – is there a difference between southwestern and Native American jewelry? If so, I would recommend something like: ‘Southwestern and Native American Jewelry by Silversmith, Ron Henry. Each piece is unique and exquisitely handcrafted from silver and semi-precious stones. Select from our gallery or design your own.’ Make your tagline communicate what is special about your jewelry. If each piece is unique, say so, etc… Also, stylize the tagline with a unique or larger font. But be careful when choosing the font - make sure it is still easy to read. Put your telephone number prominently in the upper right of the page, either within your corporate banner or beneath it. This is important for credibility.

Navigation: Your horizontal navigation doesn’t look like navigation. Separate it from the banner visually. You can keep it horizontal across the top, but it should be below your banner and keep it on one line. You don’t need to underline global navigation – it just needs to be recognizable as navigation by it’s placement and how it looks. (global navigation is the navigation that shows up on every page). The simplest way to fix yours would be to simply space it evenly across the top, use a larger font and separate each link with a ‘l’ . I would recommend these as horizontal navigation across the top

HOME l OUR JEWELRY l ABOUT RON HENRY l DESIGN YOUR OWN l CONTACT US

Get rid of the ‘links’ as a major category. It is a dead giveaway “amateur’. Why lead people off your site? If you want to keep it, don’t keep it as one of your primary categories. Also get rid of the ticker thing further down on the page. It is very distracting and has nothing to do with your products and another "amateur" giveaway.

Eliminate the funky left vertical navigation that numbers your collections. In other words, don’t show pendants1, pendants2, pendants3 etc. Separate the list into categories. There are a few ways you can do this. One would be to list Rings, Necklaces, Pendants, Bracelets, Earrings, Buckles, Bolos, Other Accessories. Each of these links should lead to a ‘department’ page that shows all the types of jewelry for that category. Like your Rings link should lead to a page that shows all the types of rings (with links) like men, women, unisex, wedding, etc. Those links would then lead to ‘gallery’ pages that show all the rings within that type. These links in turn will lead to a ‘product’ page. A different way to do the left navigation is a persistent list that lists everything, but in categories, so it doesn’t look so ‘hodge podge’. If this is confusing, feel free to email me directly. It is easier to show you with a PowerPoint slide than try to explain it. Your navigation is very important in looking credible and making it easy for visitors to view your jewelry.

As this is getting pretty long – a couple more really important notes. Your flashing BUY buttons don’t belong on a site with high quality merchandise. Use a traditional Buy Now or Add to Cart that is a standard size – not too large to look pushy, but an average size for what you see on most sites. ALSO It is really good that you are listing shipping costs with the price of the product, but they seem really high, which is a sore point for most online buyers. If shipping is high for a reason – like if each custom piece is shipped UPS second day and fully insured, explain that when you list your shipping cost. Also, put the shipping cost up under the jewelry cost – not below the fold where it is not seen without scrolling. If your shipping costs are artificially high – rethink that strategy, as it isn’t a good one for online shoppers. They’re very cranky about high shipping.

Best of Luck.
Nina

Nina,
I appreciate everyone's input but I must give you an extra thank you. You took so much valuable time. I appreciate every comment. I am copying this to a notepad and checking it off as I get it finished.
Thank you again. You've really helped me.
Best, Nicci

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

First thing I noticed is the header was lacking a lot.

You really need a custom logo and a phone number in the header. I would get rid of the little banner on the left side as well as most of the text.

I would run the links across the full length of the header.

After that I would add a couple pictures of your product into the header.

I would remove the right menu and stretch the center of the page all the way out. Then I would add some text in with the pictures.

I would remove the stat counter.

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Nicci,
I see you still haven't fixed the script.
If you are able to edit the code directly with Frontpage, and I'm pretty sure you can, try this in the pages where code is displaying. (Check with non IE browser). For example, in the about.htm page:
Copy everything from the first <% to the last %>.
Paste it just above/before the </head> tag.
Delete it from the original position.
I couldn't tell you whether it is actually working or not, but it will prevent it from displaying code on your page.
I don't know asp or vb, but from what I can discern, it's checking for a cookie on the visitors computer and gets some info from it or if there isn't one it sets a new one.
I don't think there is any reason why this script shouldn't go in the head section.

The above post isn't really a good fix because the asp code isn't supposed to display on the page anyway, but it might be a temporary fix until you find out why it was displaying in the page.

Thank you very much. I did change the logo as you and Nina suggested with the phone number at the top. I think one thing I should really do is GET a Header. :) EEK. I'm looking and I don't have it as a header. Not sure how to make the counter disappear because I like that particular counter. I think I need to do a little reading on html. I used to know more about it but you know htat is you don't use it you lose it.
THanks! Nicci

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

Hi Dean,
THank you. I had an icky case of bronchitis but now I'm back to work. I'm making a list of all the great suggestions and checking them off as I go. I don't want to mess too much with the scripting on the pages that deal with the database. I'm not sure how to fix it should I mess it up so I'm going to experiment on the about page and such doing as you said.
THanks Dean!!

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

Here's the weird thing, I went to do as you said and this code is not on the about.htm page, but it does show on firefox. I'm going to check the others.

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog

Dean, you were right. When I resave the pages as .asp it seems to fix the problem, at least on firefox. THanks!! Nicci

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Nicci
Custom Native American Jewelry | Custom Native American Handmade Jewelry Blog