I wish my first ecommerce site was as good as this.
There are some points:
Designwise
the header right seems to have something missing. There just a large white rectangle with 'Check Out' in it. This would be an ideal place for a strapline explaining what the store is about. It is not instantly clear.
The background colors - dark Blue and especially the green do not sit happily with the dark red.
Userbility:
You may not have too much control over this, but...
- if you are hoping for people to part with $100s online, you'll need to tell them more about the products than 2 - 4 lines. And you need an enlargement of these images.
- no 'home' button (yes I know the logo does it, but how many others know)
- what are "fonctional ideas"? Check spelling
- The email address in contact us will be a good source of spam in the near future - couldn't you use a contact form?
- there's a lot a legal stuff that nobody reads, but I couldn't find what shipping charges there are.
- the privacy pages states:
Quote:
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We may also use your contact information to e-mail you newsletters that inform you of new products and special features at CazaDesign.com. We may also offer you special promotions from our site or our sponsors. If you prefer not to receive such communications, you may contact us at help@cazadesign.com.
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Perhaps not many people will every spot this. But it basically tells me you and your suppliers are going to be spamming me. This would prevent me using this site.
- the product range is very wide - from pet accessories to ash trays. This will prove a problem for SERPs - and maybe for potential customers who could be confused with what the site is actually selling...