Today, almost any site can look good. And these sites look good. However, a business website has to communicate a unique selling proposition, essentially
"why do business with us and not competitors.
Change out the name, and this site could be used by any competitor.
What makes a great website has nothing to do with the latest decorative PhotoShop fads. Check out...
Jewelboxing The idea is not for the layout to scream "look at me" like a sugared-up four year old. They have a good product and they use the website as a means of
communicating information, those points unique to the product and different from competition.
Proactiv Solution understands you are not going to buy the product unless you believe it works. Unlike jewel boxes, there is a lot of customer disbelief in this category. Proactiv shows customers and testimonials.
For web design it would be case histories.
The idea that web sites have to hop on
the web design cliche bandwagon is the most dated, worn-out idea of all. To be successful, web sites have to differentiate in more meaningful ways. Great design happens when better ideas beat this weeks' superficial decoration.