Great Site
I looked through a few pages and I only have one comment.
In the right column, your login/subscribe block is at the top, yet you tell users its not necessary to subscribe to buy.
If its not necessary, should you move it further down the page and put something more critical to the mission at the top?
Also, to get folks to subscribe, tell them what they have to gain.
Otherwise, the site looks good. Desirable product presented in a desirable fashion. I like the colors and graphics too.
I applaud you in your use of ZenCart. I peeked under the hood of this CMS and its pretty complex, though the features are quite substantial. A heap of work there!
Peace
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