The question is not how many, but how many qualified prospects are getting to the site. People tend to think if they can only double traffic they can double sales -- doesn't work that way. I haven't seen your full range of product, but at $100.00 to $200.00 you may not want everyone doing a search for action figures, or LOTR. Cranking up visits to 750 per day without figuring out what converts to customers will probably only cost you in increased bandwidth.
You want to convert more if possible, then increase traffic. I realize that's against internet law, which plainly states any traffic is good traffic. But it doesn't work that way elsewhere. There is no reason to think you can't get targeted and untargeted traffic on the 'net.
Quite frankly, the site is set up to sell $10 to $20 figures to kids. A $10 expectation, if that is what is going on here, is going to get sticker shock -- 40% off or not. The conventional wisdom, where people have attention spans of microseconds and only read three words of content is, perhaps, overstated with high priced goods. If you are buying a company computer system for $50,000 or collectible figures the rules change a bit.
First, I'd change layout to one for a collectibles site look, where it now fairly screams "kids comic book site." Change logo to promote this identity. Secondly, attempt to target traffic at the SE with your "content" tag and keywords. Next, flag attention with a tagline which establishes what visitors can expect to find, reducing sticker shock. Then add thing everybody talks about but nobody thinks about: content. Not tons of content, not basic description, but web copy targeted to the target user.
Many building sites feel, if converstions run 0.03% then get traffic up at any cost. Getting any and all barely interested surfers to the site can drop conversions and increase costs substantially.
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