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Hi,
I appreciate all of the varied opinions here. This site is a couple years old and not quite pulling the traffic I would like.(more accurately it is only pulling about 50 uniques per day) I have written 97% of the content myself. Some have suggested I get a new domain name and start over - I was thinking about moving to drupal and a new domain name, sprucing up content and trying again. Any thoughts? www.weightloss-articles.com |
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All else equal, I'm skeptical a new URL will perform better than a mature one. With only fifty visitors a day, it appears you're failing to get enough referrals from EITHER other sites or from search engines. You need BOTH... but also having the first will help you get the second. I'd strongly suggest you submit some of your articles to other sites that will publish them and link back to your site. Since you've written all that content, you should leverage your intellectual property by spreading it out across the web... which will establish you as an authority in the eyes of Google (assuming it drives up high quality inbound-links...)
Then there are the basic things you could do to fine tune the site itself. Here are a handful of ideas: 1) IMHO, there's simply too much "stuff" on the home page. People simply won't read it all. You've worked hard to create good content; now you should work hard to simplify your message and make a great first impression. Make visitors want to visit OTHER pages of your site. 2) write a better "description" meta tag. This is so easy, there's simply no reason not to. It should be a sentence that says what the site offers... it's NOT good form to simply repeat your title. 3) for that matter, write a better "title" meta tag. "Top Weight Loss Site!" just sounds so "Chinese". Consider adding a verb or a colon. Offer people something unique or specific. 4) I suspect you're going for too specific a keyword phrase... Why not add a few more words to these tags? Are you sure the words "top" and "site" are even helpful? Have you really tested other words/phrases? ("Gadgets"? "Book Reviews"? "Interviews"?) 5) validate the code. Here's a GREAT TOOL: http://validator.w3.org/check?verbos...-articles.com/ It doesn't look to me like any of the 102 code errors are serious... but why have code errors when it's so easy to NOT have code errors. 6) go through the code with a text editor and blow away B.S. Your code could be much leaner! (That's a typical complaint against FrontPage sites.) CSS would also help you improve the ratio of content-to-code (and make the site easier to maintain). 7) add a nice picture. They're worth a thousand words, you know? 8) Return my favor here: http://www.webproworld.com/viewtopic.php?t=68625 |
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Ugly colors.
Not inviting. You need a logo. CJacobson is correct about photos/pictures.
__________________
Dave Barnes +1.303.744.9024 http://www.marketingtactics.com sitting in my basement with my iMac |
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