www.kaptontape.com

This is our company's website. Currently our google conversation rate is around 3%, we'd really like to boost this and was wondering if it is in relation to site design or usability and if there were suggestions on boosting our conversation rate for sales. Any help and thoughts would be greatly appreciated. Thanks![/google]

1. remove some words from your keywords
<meta name="keywords" content="Kapton tape, low-static tapes, conductive grid tape, high temp dots, solder wave tapes, polymide tape, low-static kapton tapes, solder wave, dots, manufacturing, automotive, electronic tapes, masking, gold fingers, circuit board, heat resistant, silicone adhesive, board level, components, capacitors, tantalum, industry, Kapton">

Drop: manufacturing, automotive, industry,components as they are way too generic.

2. Your title is WAY TOO LONG. Try using the format of: benefit/feature - company name. For example: Kapton Tapes for ... - Kapton Tape.

3. You need a description meta tag. Guess what Google displays as the 2 nd line in the search results?

4. Move the styles and javascript to external links.

,dave

__________________
Dave Barnes
+1.303.744.9024
http://www.marketingtactics.com
sitting in my basement with my iMac

we're actually ranked number one on google and yahoo, so should we still be modifying the meta tags, etc? We've had the number 1 listing for some time, along with having roughly 3 out of the top 5 when searching for kapton tapes.

thanks for the help

Why is the BBB seal on this site not clickable?

If anyone cares about the bbbonline seal on your website, they will know that when they click on the bbb seal for a site, it will direct them to the bbbonline.org listing for this company. If this is not enabled, it seems shady and like you've sniped this graphic from elsewhere.

I also highly suggest changing/adding a description tag. It's not that it will add anything to the user that is already on your site, but it will determine their mindset upon entering your site. You have a chance to make a great first impression before the customer even lands on your doorstep. Maybe something like

"Buy widget tape from $0.001/square inch. Quantity discounts apply. Order today, ships tomorrow."

Keep it short and simple. This decription tells the customer that 1. you have what they want, 2. you have a decent price and 3. they can buy it online and get it reasonably soon.

__________________
Rubber Stamps

Amario, have you used something like wordtracker, keyword discovery or ppc campaigns to see if you are hitting all of the necessary keywords?

Being #1 is good...but are you #1 for the words where people are ready to buy?

__________________
Jane Noel
http://www.InWestmoreland.com
Westmoreland County PA's Business Directory

no i haven't used those. are those free? where can i get them? THanks!

Keyword Discovery and Wordtracker aren't free. But the keyword suggestion tool for Google and Yahoo are free.

__________________
Jane Noel
http://www.InWestmoreland.com
Westmoreland County PA's Business Directory

If you are not registered with BBB, then do not display it online otherwise it will draw potential clients away. Overall, everything seems to be in place.

As suggested by noel_x99, you should be using keyword tracker to check what are the keywords used to buy your products. You will then be able to optimize those keywords to increase your sales.

__________________
Create Wealth & Fortune | Signup Free Email | MLM Business

Converting search engine traffic is all about sending visitors to the appropriate page on your website and this will usually mean creating specific landing pages for each term under which you advertise.

Do you send all your traffic to your home page?

What keywords do you advertise under?

Do you understand your customers and the terms they use when searching for your product?

To be honest I doubt very much that your current website is maximising conversion from the look of it but since we don't know anything about either your customers or which pages they actually land on there really isn't enough information to go on.

Once you have a few ideas do some split tests or multivariate testing and see which comes out the winner.

MarketingSherpa have a guide on Landing Pages which you can buy for about $250, and the likes of Marketing Experiments and Future Now also produce useful insight on conversion.

I'll give my two cents.

First thought when I got to the site is that you sold rings and not tape.

The site needs to be centered right now it lines up to the left.

I wonder if a different softer color might work better.

The text needs to be aimed more at the consumer and not the search engines.

Your first line of text should tell me what your product can do for me.

I like the fact that you have a phone number on the site.

I also really like that I don't have to create an account to make a purchase.

You really have a nice site.

__________________
Custom Website Design | Search Engine Optimization | Web Design Templates

Developing websites seems so easy. Within some hours you are having a lot of nice pages but the most work to attrack visitors is to develop a solid website.

Use the tools for instance on http://www.toolurl.com/
They will analyse your website in a more general way but enough to know what the bottlenecks are.
Besides this, it seems that the request for "kapton tape" isn't high enough to sell a lot via the internet. Even if you are placed at number one it will never be a big seller.

The Overture/inventory tool (how much counts a keyword has been requested on Overture) says this:

Count Keyword

517 kapton tape
482 kapton
91 kapton heater
87 kapton label
52 kapton film
39 low static kapton tape
35 kapton masking tape
32 kapton wire
31 3m kapton tape
31 kapton tape with silicon adhesive
31 high temperature kapton tape
29 1 mil kapton tape
27 2 mil kapton tape
27 5 mil kapton tape
27 amber color kapton tape
25 gold kapton

Please also do include larger picture in the Data Sheet pages. The ones at the main pages aren't clear enough.
But when vieuwing the Data Sheet pages, I don't know which one I did select before. It's easy to you which one is which but your customers could lose the grip if they are been confrontated with so much technical details.
People will see those technical details but when you display a lage picture it distracts the visitor in a positive way of all those dry figures.

I also don't know why you are using this account login. Do you really need it? If people have paid for the products you can send them without any fear of losing money. This whole account and password option is an extra edge to buy anything via this website. It's not visitor friendly in my opinion.

I'm selling products worldwide without any problem at all via Paypal and without any account and login option.

Succes

The previous poster makes some good points which I'd like to develop further. For instance if someone knows exactly what they want to buy they type in the serial number of the precise title and in this instance they want to know how much it costs and then they make a decision. If someone uses a more generic term then you need to help them figure out which product is best for their needs, then they can decide whether to buy or not.

Having said all that 3% is normally a reasonable figure, and if you can get a breakdown of that total figure into its component parts then you should be able to see which pages convert well and which don't. So I imagine your 3% is actually 5% for some pages and 1.5% for others.

As someone who knows nothing about tape the website meant nothing to me but I wonder if you provide enough information for some of your visitors to actually make a decision.

Finally, and perhaps most importantly, the way to improve conversion rates is to test and track your results. Some ideas that sound good in theory won't improve results, while others that seem insignificant can have a real impact. But until you test you really don't know which is which.

In general the things to test are:

1. Get rid of navigation on landing pages
2. Headlines
3. Long copy v short copy

The other thing is to take a look at is the sort of questions you get asked and see if you could provide that information on the relevant page. Few people are patient enough to go to the FAQ page or even to contact you to discover this info, they'll try your competitor instead. So when you actually get a question there are probably quite a number of people who might have needed that info, just that they aren't willing to get in touch.

Two questions for you.

1. Why is the datasheet a seperate html page without back navigation links? I would recommend putting the datasheets on the same page as the product, and put the info below the buy links. While a customer would have to scroll, it would make the product pages more relevant within the search process.

2. What is the checkout process like? How easy is it for someone to checkout? That is typically one of the major reasons that people lose visitors and orders.

Also, are you trying to improve natural conversion? Or AdWords conversion? If AdWords, where are you sending them?

Are you tracking your visitors as they navigate your site? Have you tried to find the lost point during their visit? What analytics package are you using?

__________________
We offer a total eCommerce solution with eCommerce Web Design using Pinnacle Cart

"In general the things to test are:

1. Get rid of navigation on landing pages
2. Headlines
3. Long copy v short copy"

Can you please elaborate on this? I don't exactly understand what you mean here.


As far as analytics packages, we use the google analytics. Any suggestions?

Thanks everyone!

Using Google Analytics is okay, the big key is to use the full toolset, tracking a certain ad, or link to see what conversion is like. Tracking a certain keyword, learning how customers are converting at a very deep level.

As I shared, I'd move your "specs" to the save page as the purchase page, and reduce your navigation for the clients.

__________________
We offer a total eCommerce solution with eCommerce Web Design using Pinnacle Cart