Fill the dummy account with example data. Establish a profile and "story," based on your ideal potential customer. Go so far as to show the actual ads, site, etc. The ease of creating a demo site today does not make this an unreasonable task.
The next big possibility to test is media exposure. Right now the site is about the mechanics and bare minimum data. There is a lot of room to get more sophisticated with your metrics -- without getting too complex.
The tagline for the site is "targeted" PPC? Okay, show me where, exactly, 1)Users can see how targeted buys are 2)Users can see details about the target, select targets, etc.
In other words, what would happen if I threw up stuff at random -- totally Un-Targeted. Where on the interface do I see the consequences, the feedback ...the information? Without being able to see and manage "targeted traffic" the user becomes the hardest working part of the service. Users can see the money they make stay low, or drop, but the user must figure out why, and what to do to change the income number. That's not "managing an account."
That suggests a direction of where to go with the service.
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