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I would update the design, it is vinatge 90s. So is the copywriting -- vintage hucksterism.
Gene Schwartz, a famous direct response copywriter coined the term "belief structure." For instance, regular guys from Oregon are not named "Mr. H" -- but obvious attempts at spam are. The layout isn't the only thing that needs a redesign. The articles are generic -- content in the truest sense -- but not informative. If a reader reads something they've read ten times before they become annoyed. If the reader finds something new and informative, they are much more likely to return. Other than the layout and content, I can't really see anthing that needs redesigning. ...Maybe the business model. |
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The site is horrible.
Not believable at all. The fake story about someone in Oregon making money is a joke. The tag line "The ultimate business education for entrepreneur" is grammatically incorrect. Who in their right mind in the USA would trust information on a site built/controlled by someone in Indonesia? ,dave P.S. Look up "schlock" in a English-language dictionary.
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Dave Barnes +1.303.744.9024 http://www.marketingtactics.com sitting in my basement with my iMac |
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why not? the product is real, the business is real, the story is real check out this site: http://www.centerpointe.com/ he is the guys who being interviewed his name is william haris |
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Again, the internet has credibility problems. Certain writing and layout techniques have credibility problems. Certain topics have credibility problems -- and get rich sites top the list. Put all the techniques together and they multiply the problem. In other words, an entrepreneur website has to work doubly hard at belief structure. This site sets off warning bells -- whatever the location. |
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of course there are some reason to hide the man's full name. As you can see I don't say anything about his website either anywhere in my site. it is different with my other product by lee milteer. I mention her name clearly. I will launch new products later, in these products i will mention who is the writer and who being interviewed. If i must, i will write down clearly who is the author and the author credibility in 1 special page for all my products. Dcrux, thanks for your comment, |
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