Ive noticed a 15% increase in traffic from last month but sales have not changed. I would like suggestions on how to write better ad copy to turn visitors into customers.

My site is www.endbalding.com

What you need is properly targeted prospects, not "traffic." I don't know your situation, but many people will offer to increase raw traffic, not many will offer to increase the number of prospects who are in the market and ready to buy what you sell. The 'net being what it is, I'd check into the quality and source of the traffic increase.

Next presupposes you had been converting visitors to customers before. If so, there are a couple of things to test.

You can make "If you're scalp condition shows...." sentence into a bold headline to aid scanability. The pullquote/testimonials need full name and some before/after picture. Juaqine K. is not a real person, Juaqine Kincade from New Mexico is. Everything on the testimonials page looks like second rate spam, unconvincing in the extreme.

"...client names have been modified, and e-mails removed or obfuscated" Guess what, nobody is convinced by this -- fewer will get far enough to read it -- it looks fake.

The internet has a credibility problem. Certain businesses have a credibility problem. Mix the two and you have one great big problem. Famed copywriting Guru Eugene Schwartz calls it "belief structure." Your copy lacks belief structure.

Thanks for the feedback I will make a few changes but asking me to divulge the names is a bit overboard. Im not sure if you suffer from hair loss but to most people this is an embarrasing and unconfortable situation. Would you allow your name to be posted on a hair loss site. I know I wouldnt. But I will try to get the customers approval to allow more info to be displayed.