Hi Everyone,
I have been reading webproworld newsletters for 2 years now - it is interesting to try and understand the internet / Google and put this knowledge into practice.
Anyway, my partner and I have built a philosophy shop and we would really appreciate any comments, particularly to do with;
1. Content
2. Navigation
3. Aesthetics

Below is some standard code we have - hope you find it interesting.
Geoff


Famous Western Philosophers: Philosophy Gift Shop: Posters, T-Shirts, Men's & Women's Clothing
Our favourite Philosophers from the 15th to 20th Century. Machiavelli, de Montaigne, Hobbes, Descartes, Leibniz, Spinoza, Berkeley, Hume, Kant, Schopenhauer, Nietzsche, etc.
'I have striven not to laugh at human actions, not to weep at them, nor to hate them, but to understand them.' (Spinoza)
'If you would be a real seeker after truth, it is necessary that at least once in your life you doubt, as far as possible, all things.' (Rene Descartes)
'The wise have always said the same things, and fools have always done just the opposite.' (Schopenhauer)
'Do not allow yourselves to be deceived: Great Minds are Skeptical.' (Friedrich Nietzsche)
'Wrong does not cease to be wrong because the majority share in it.' (Leo Tolstoy)
'The philosophers have only interpreted the world in various ways; the point, however, is to change it.' (Karl Marx)

The Philosophy Gift Shop - 'The Gift of Truth Excels all Other Gifts.' (Buddha)
Unique Online Gift Shop & Gallery of Famous Philosophers, Scientists, Educators, Mathematicians, Inventors, Politicians & Leaders, Artists, Authors, Poets, Musicians, Women / Feminists, and more! Products include Framed Prints, Posters, Postcards, Greeting Cards, Journals, Wall Calendars, Mouse Pads, Bumper Stickers, Buttons, Mugs & Beer Steins, Clocks, Men's, Women's & Kid's Clothing, Black, White & Organic T-Shirts, Longsleeve Sweatshirts, Baseball Caps & Hats, Tote Bags & Apparel.

Layout needs improvement for readability (including a margin, for instance). Pages load slowly. http://www.cafepress.com/philosophy_shop/923756 page didn't load at all. Navigation can be improved as well.

Frankly, the site looks like it was designed in a vacuum -- without looking at other sites or modern layout techniques, copywriting or visual merchandising. Content doesn't mesh topic and product well. Also, layout makes it difficult to tell there is content to scroll down to.

There are just too many things to mention, only a few have to do with technology. Don't limit the site to what you know how to do -- use what's going to work for visitors.

the concept is very interesting
site is good,
however, it is too big to fit into a single page.
you may consider braking it into several pages.
then it will be more user friendly

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Thanks for taking the time to have a look and commenting.
I keep learning slowly!
All the best,
Geoff