First impression is good. But the page is designed for bigger resolution monitors. Try and make the page collapsible so that visitors using lower resolution monitors would not have to scroll sideways. Also increase the size of the font. Get rid of that animated "Freebies" image. The text on the four buttons below the logo are also are not too clear. The text could be made darker.
I do feel more explanatory text about your shop on the home page in a bigger font is essential. Also I do believe the home page should carry fewer of the "Featured Items".
Lastly, the coding consists of one big table with a lot of unrequired cells. Could think of making changes there as well.
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