Great start...
Hey, great looking site, the only thing I would do is work on layout control, when I go to the order page, it looks different than any other page you have, and i can click submit without entering any information, and it doesn't stop me from moving forward with ordering.
Also, I'd try and setup a reseller relationship with a local gateway company so that you can take CC's without using Paypal.
Many people don't like Paypal, and don't like companies that use them.
I think you do have a good color scheme, with good information, and if you tweak the layout to condense that, you'll have a solid site. One example is that you use different font sizes for standard text on different pages. You'll want to clean that up and keep it consistent.
I like the look, I'd be interested to see how it does in such a competetive market, but good luck.
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