Howdy folks.

I'm looking for some feedback in regards to conversion on my site. As of right now, you can't actually purchase anything directly from the site, but it's set up so people can fill out a form and request info from each product detail page of the site, basically a mock-purchase. I rarely get any requests.

Any thoughts, suggestions etc., on making things simpler, or to provoke more requests'd be greatly appreciated.

GraphixPlus.com

Thanks.

Hey I think you have this page set up nicely. I am in Real Estate and always looking for stuff like this and your site is alot like other ones I have seen out there. The only thing I might change is when you click on the object and all the information pops up in the new window. The large quantity orders with price quotes in the navy box with grey writing is very hard to read. Good Luck with everything.

Thanks...I'll look into the quantity/price box text issue...one thought I had was that perhaps there isn't enough of a 'call-to-action' on the product detail pages to motivate people to fill out the forms...any thoughts?

Thank you.

The site is set up to look like a site where you can buy. When the user finds they can only request, it is probably the conflict between expectation and presentation causing a failure to convert. Also, the Regular Price strikeout offers no context. To put it charitably, these strikeout figures lack credibility.

First suggestion, keep the site design an make it what it appears to be -- allowing direct purchase.

Alternative suggestion, redesign the site. This will mean getting away from product centricity and developing some plausible reason for doing business without online ordering. You downplay the product and play up consultation, meaning a much more information-rich site.

Quite frankly, the second approach is the bigger gamble. And you will have to demonstrate some expertise in, for example, matching customers and product in unconventional ways.

Interesting thoughts DCrux...although a complete rebuild is out of the question at this point (just recently launched this version after about 3 months of development), the 'purchas' as opposed to 'request info' idea sounds plausible.

Although I haven't done any ecommerce work, I'll read up on shopping cart integration...any suggestions on where to look for that sort of thing?

Thanks again, and I'm still open to other points of view.