I like the font you use for headings on the home page. Not so sure about the changing graphic though. I can understand having a picture of a sunflower, but not so sure about the others. It just doesn't work for me. Maybe incorporate the sunflower picture into your logo? But to me those fading pictures are just a waste of bandwidth. Pictures of some some of your products might be better.
The layout of the home page could be improved. The long lines of text are not a good idea - very difficult to read and makes the layout look awful. It also creates a very long page with lots of vertical scrolling. It is also difficult to determine what you are trying to tell me on the home page. Your message is not very clear. What do you really want me to look at, and what do you want me to do?
Digging deeper, I took a look at your wine stem jewelry. From
http://sunfluersjewelrydesigns.com/W...%20Jewelry.htm I just didn't get this. Why sets of six apparently identical items? I think you should spell out on this page that the pewter items are different. It took me a while to discover that too. My instincts told me to click on the thumbnails, not go the sidebar and click on the link there. And whats worse is I have looked at the main page several times now, and only just noticed that the button says 'details' - I guess that before I was thinking that was the 'buy button' since it was right by the price! Maybe I'm just having a bad day?
I like the use of the plier pictures to fill the gaps! It kind of implies that you have the tools to do the job, and you aren't just a reseller of someone else's work.
Finally I think that the photography could use some work. Better lighting, better exposure and closer cropping in the camera. Show your visitors how really beautiful your work is and you stand a beter chance of converting them to a customer.
Derek Andrews
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