Because you're selling something very visual, you should have pictures of labels on the home page. Also, it takes too many clicks to find the catalog of labels. And then the prices aren't listed. You have to click on "buy now" to see the prices, and it says $2.45, which appears to be for one label, but I think it's probably for more than one (but I don't know how many).
It's important to be clear about the cost and quantity before someone clicks on "buy now".
So I think if it were simpler to get to a catalog page, with prices and quanity/unit right there, it would be helpful to visitors to your site.
Hope this is helpful.
Janet
|