Ok, like - WOW - you really like hand die'n =)
http://experimentalcraftworks.com/st...arves-c-4.html
I think this page really needs to be a couple of paragraphs and don't repeat so much. Read it outloud. Have someone else read it to you. It should tell a lovely story but sell as well. Not too pushy.
When I click on the menu to the left. I get words and the photo is at the bottom. Make the image show up to the right and discription to the left and buy now with price showing. Then, place story at bottom across.
More product = more options = more sales
Compare prices on other sites, terms, shipping. Have a special offer? Discount if over certain amount
You can lead a horse to water.. but, you can't make him drink it. Your website has to be flow driven.. you have to make each page sell itself.
I hope this is helpfull =)
Snerdey