it certainly has potential. I would create a 'card of the day' and some other things to get people right into building the cards instead of trying to convince people that they want to send a card to someone.
Consider getting rid of the flash and going with CSS. It will lower your load time considerably, and help search engines link your pages easier. You've got a lot of competition out there, take a look at what they are doing that seems to be successful and see what you can do that would be better.
In evaluating any business the key comes down to what makes us different from our competitors. Thats where you'll want to take the site if you can differeintiate your site enough or capture a niche market, go for it, keep it around. But if you can't, bail out quick, don't waste any more time or money on it.
Hope this helps,
NV
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