Hi,

We are comparing 2 versions of a home page. Please note that our usual visitor doesn't know the product completely and this product purchase in not an impulse buying mode. It's more of an educated purchase.

1st copy. http://www.lifestation.com/indexold.php
2nd copy Long. http://www.lifestation.com

Your opinion will matter a lot to us. Please help us out.

Thank you.

P.S. For our industry ... site look is not only about how good of a picture it is ... people want info

I like the new version - it has an immediate call to action.

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:not_the_usual1
[you decide]
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All in my opinion, which, when combined carefully with a $1 bill, gets you a cup of coffee at the corner store.

Without question, the new version is better.

I agree that having a real call-to-action is the most important difference, but I also think it's a huge improvement that you've prominantly displayed some customer testimonials. Their presence effects customers psychologically - even if they aren't read!

What I DON'T like about the new site is that the copy is wordy and weak! For example, I've found a call to action like "Call now for fastest service! Toll free: 1-800-434-1000" always outperforms a wordy one like "To order or receive more information, call us right now at 1-800-434-1000. The call is free and you're under no obligation."

The big header at the top doesn't need to be within quotation marks. They weaken it.

The second biggest text on your page reads: "Shouldn't Your Medical Alert System Come from the Company that Gives You a Lifetime Guarantee as well as a 24/7 Monitoring, Customer & Tech Support?" IMHO, it'd be much better if it simply read something like: "Unlike the rest, we guarantee 24-hour customer and technical support!" (Surely EVERY competitor offers 24/7 monitoring, or else these systems would be really dumb.) Simple sentences sell better.

Good luck with it!

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