Hi,

We are about 85% finished with this site www.LifeStation.com The only major thing waiting to be updated is the front page copy.

We are optimizing for keywords;

Medical Alarm
Medical Alarms
Medical Alert System
Medical Alert Systems

I would appreciate any feedback or critique.
Our target market is 75% adult children (age 38-64) of elderly parents. 65% women.

Thank you.

Site looks good so far. Nice job.

__________________
YourWeb The Friendliest Shopping Mall On The Net |
Buying First Time | Whois Search

Thank you, but looks good in terms of design, usability? SEO? I appreciate your comments.

GOOD
- Clean and Simple
- Colors Instill trust
- Good layout
- Good use of graphics
- Small cert. images on the bottom right
BAD
- No headings for seo on three paragraph on main pg.

UGLY
- Red Text (Except Phone #) A Soft Blue may be better
- Text style (Use somthing softer - Verdana maybe?)

If you have time please review a friends site for me.
Click Here

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Credit Debt Support Community
IML Networks

In regard to SEO:

• Keyword and description tags are too long
  You're spamming the word "medical"
  Code is lacking in table summaries and ALT attributes
  You need to properly code your registered symbols

The site uses background attributes that do not validate. Here's an example:

<table width="780" border="0" cellpadding="0" cellspacing="1" bgcolor="#BDBDBD">

These can be fixed by creating a background style in your stylesheet.

__________________
Marcie Wolf
AlphaGeek Web Design | MarcieWolf.com

Marcie what do you mean by background stylesheet? Is this done in CSS? Care to give an example of this here or pm?

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YourWeb The Friendliest Shopping Mall On The Net |
Buying First Time | Whois Search

Marcie, I guess you got something there. I forwarded your message to the designer and he accepted it and promissed to make changes.

Thank you.

Marcie,

I was hoping you would review this Site on your own. If not, I was going to PM you and see if you had any interest. You are very good at it.

Pianist,

I spent some time on your Site over the weekend and found a few issues, but I must say; Coming out of the chute, that it is one of the best I have seen in a long time. I hope you know that you have a very skilled designer and that they haven't been disparaged at all by the recommendations already made and those that are coming.

I don't know what % Marcie came up with for the word "medical", but I came up with about 20% including tags and titles. I think following Marcie's recommendation about the tags being a bit long may take care of that issue. I personally make it a habit not to use any single word more than 3 times in any metatag, even in different phrases.

I really liked the animation demonstrating how the system works! Very nice, clean and easy to understand. Many animations are obtrusive, that one is not.

I did feel somewhat of a void in that there are no men's pictures. Men have feelings too and definitely contribute to caring for their elderly. Maybe there should be a little more diversity in the pics.

I also found a couple other issues that are worth pointing out:

Title in code on “LifeStation for Yourself Page” reads: ”…..your self” (two words)

I am a little concerned about 2 separate index pages that have the same content:

http://www.lifestation.com/
http://www.lifestation.com/index.php

There are also a couple typos on the “Testimonials” Page:

"(who lives alone))fell"
"wont need it-but"

Even if those errors were made in the original text by the person that sent the letter... correct the spelling on your site.

Also, it appears that this endeavor has deep enough pockets to launch properly, judging by some of your preliminary posts, relating to SEO and SEM Plans.

Most of your SEO is being built in by yourself and webmaster/developer. The SEM is just beginning.

I would recommend that you join the BBBonline to help instill an immediate trust factor for you visitors. It isn't cheap (rumored by another client to be in the neighborhood of $700). But there are great benefits in trust, when the visitor sees that logo and link at the bottom of the page and can click on it and check on your business history before making a purchase.

There are many SEM (Search Engine Marketing) suggestions that can be made such as:

You need high ranking Medical links from doctors, hospitals etc...

If this is a woman owned business .. certify it as so and list with every women's business org on line you can find!

You must do a major Press Release with the Site launch!

You should have a nicely written article promoting the importance of your service and launch it into syndicated sources also...

There are so many doors!

I hope the SEM company you choose will appropriately tailor your launch to your needs! Maybe you don't want to limit your marketing to a company that just does Online SEM. You have great potential for offline options also such as a card mailing program to doctors in phases across Geographical Regions! I would hate to see you sink it all into on-line endeavors, in this case.

Feel free to PM me, we can discuss some of those issues further.

Very nice Site!
I expect a successful launch if you carry on the path you are headed!

Please do seriously consider the universal appeal issue though... don't cut out the men!

Ken

Ken ..... I was waiting for you to finally review the site and I greatly appreciate your time and professional feedback. I didn't expect such a detailed review.

You are absolutely right about the "men" pictures, we will definately implement it. Site has not been tested with traffic yet, so we have to do A/B testing, usability testing, deffect analysis and few other tests.

My main concern was that not everyone is familiar with our product and service and the site has to be very clear on it.

Since I enjoy critisism ... I enjoyed few pointers (regarding the men pics and so on) Any other info from anyone who reads this post will be very much appreciated.

Ken, once again ... thank you.


P.S. Regarding misspelling in testimonials ... I didn't fix them just to make them look even more real. Still thinking about this issue ...

pianist,

You certainly seem to have a great deal of acumen in management of new Site builds and launch. That is probably the primary reason I spent the time I have here and with you on other threads. I am curious at how you arrived where you are.

It seems as though between yourself and your web developer, you have one of the better design and launch teams I have seen. I am intrigued there!

Not to take away from the thread here at all, but do you care to devulge any history there? Maybe post other Sites you guys manage and so on...

I sure hope that as you find time, you will help in our endeavors, reviewing Sites from time to time. I suspect you would be a welcomed asset here.

Thanks,
Ken

Ken,

Actually our designers are freelancer from India. But the whole usability, look and feel has been pushed and managed by us.

I am a marketing manager here just for this business. We are not a marketing firm. We are a medical alarm company.

It is my pleasure to review other sites. One important factor is that to give a good, quality site review one has to understand the visitor that is going to be visiting the site. SO just to look at the site and try to critique it ... maybe few things will be right on target, but many things will be overlooked.

My usability and marketing knowledge comes from 3+ years of marketing experience, forums, books, seminars.... you name it.

But ... I'll tell you this ... no matter how good of a marketing pro you become, the best marketers are the customers (visitors to the site). This is why I am so interested in any critique I can get on our site so far. For me it's the food that I never have enough off.

Thank you for all the help.

P.S. Ken I feel guilty taking room here to talk about our company.

Pianist,
It was my invitation!
I also want to extend an invitation for you to make input in our "Marketing Strategies" Forum here:
http://www.webproworld.com/viewforum.php?f=16

I hope you get the opportunity!

We have a real "hot one" going right now, just hit 5 pages and still going strong!

Let's take it back to topic here though.

Have we fallen short in the review here?

Maybe just a little...

We haven't heard from an usability expert yet. This shouldn't be overlooked for your Site, as mentioned.

We have a couple knowledgeable usability pros that chime in once in a while here....

I hope they will in this case.

Ken

Visually to my opinion and taste is very-very beautiful and pleasing.

I checked the home page and found following problems:

HTML & CSS Markup

Line 13? <table width="780" border="0" align="center" cellpadding="0" cellspacing="0">.

This table doesn't appear to have the same number of cells in each of its 3 rows. Number of cells in each row, starting with the first row: 1, 3, 3. Note that for the purposes of this message, a table cell with a "colspan" or "rowspan" value greater than 1 is considered to be multiple cells.

Line 15? <table width="780" border="0" align="center" cellpadding="0" cellspacing="0">

This table doesn't appear to have the same number of cells in each of its 2 rows. Number of cells in each row, starting with the first row: 2, 3. Note that for the purposes of this message, a table cell with a "colspan" or "rowspan" value greater than 1 is considered to be multiple cells.

Line 141: <td colspan="3" align="left"><table width="100%" border="0" cellspacing="0" cellpadding="0">

This table contains 2 "tr" tags but has 3 rows. Something is wrong with the table structure. Perhaps "rowspan" has been used to specify more rows than there are "tr" tags, so please check your "rowspan" attributes.

And this table doesn't appear to have the same number of cells in each of its 3 rows. Number of cells in each row, starting with the first row: 3, 3, 1. Note that for the purposes of this message, a table cell with a "colspan" or "rowspan" value greater than 1 is considered to be multiple cells.

Line 73? “How does LifeStation Medical Alert works”
Replace invalid character code!

CSS Style sheets code is incorrect:
Line: 326: .padleft
See: http://jigsaw.w3.org/css-validator/v...usermedium=all


Accessibility:

1. Section 508 The "img" element requires the "alt" attribute to specify a text equivalent. The text equivalent should be a short phrase that succinctly identifies the image and makes its function clear (like "next page" instead of "green arrow"). However, use alt="" when appropriate, such as when images are intended to format a page (such as spacer images). If appropriate, consider also using the "longdesc" attribute to specify the URI to an extended description of the image. [Section 1194.22 (a)]

Also according to W3C/WAI you must provide a text equivalent for every non-text element (e.g., via "alt", "longdesc", or in element content). This includes: images, graphical representations of text (including symbols), image map regions, animations (e.g., animated GIFs), applets and programmatic objects, ascii art, frames, scripts, images used as list bullets, spacers, graphical buttons, sounds (played with or without user interaction), stand-alone audio files, audio tracks of video, and video. [Priority 1]

2. Style sheets should be used to control layout and presentation [P2, 3.3]. The element you've used ("u") is a presentational element. Presentational elements include "font", "b", "i", "big", "small", and others. For presentation, consider using style sheets (CSS) instead. Use HTML elements only for content and structure and not for layout and presentation. Use the "em" and "strong" elements for structural emphasis.

3. Line 17, 24? Adjacent links should include non-link, printable characters (surrounded by spaces) between them [P3, 10.5]. Do not place two links next to each other without non-linked, printable characters between them because the two links may be rendered as a single link in some user agents.

4. Line 80? <td height="5"></td>
Use relative rather than absolute units in markup language attribute values and style sheet property values. [Checkpoint 3.4 / Priority 2]
Tables and Table Cells with attributes like " heigth and width " are highlighted. Verify that the values for those attributes are expressed in percentages, not in absolute measures.

5. Line 143? <td height="4" colspan="2"></td>
Use relative rather than absolute units in markup language attribute values and style sheet property values. [Checkpoint 3.4 / Priority 2]
Tables and Table Cells with attributes like " heigth and width " are highlighted. Verify that the values for those attributes are expressed in percentages, not in absolute measures.

6. Headers (h1-h6): No headers are used.
Use header elements to convey document structure and use them according to specification. [Checkpoint 3.5 / Priority 2]
It should exist at least one main title and levels should not be aleatorily mix because of the different font sizes.

7. a. Obsolete elements: 3 obsolete HTML tags used.
Elements considered in disuse in HTML 4.01.
b. Obsolete Attributes: 39 obsolete attributes in HTML 4.01 are used.
Elements considered in disuse in HTML 4.01 are used.
Avoid deprecated features of W3C technologies. [Checkpoint 11.2 / Priority 2]

8. Blocks of information: It doesn't exists any header nor paragraph or lists that allow to create a minimal structure of the page. Divide large blocks of information into more manageable groups where natural and appropriate. [Checkpoint 12.3 / Priority 2]
The too long blocks of information difficult their understanding, especially to some people with cognitivas deficiencies. For this reason and for simple logic, it's preferable to structure the documents by creating appropriate blocks of information, by means of the markup of paragraph, lists, titles and subtitles, etc.

9. Document main language is not indicated.
Identify the primary natural language of a document. [Checkpoint 4.3 / Priority 3].
<html> tag is identified. Verify if the main language of the document is indicated through the " lang " attribute. If the document is XHTML , it should be verified that xml:lang= is also used.

10. No keyboard shortcuts provided.
Provide keyboard shortcuts to important links (including those in client-side image maps), form controls, and groups of form controls. [Checkpoint 9.5 / Priority 3]

11. Adjacent links: There are 2 cases of adjacent linkage that do not contain printable characters not connected between them.
Until user agents (including assistive technologies) render adjacent links distinctly, include non-link, printable characters (surrounded by spaces) between adjacent links. [Priority 3]

12. Consider using a "summary" attribute with this "table" tag to provide a summary of the entire table's purpose and structure for user agents rendering to non-visual media such as speech and braille. Note that this attribute may not be widely supported and that the summary text is not displayed on the screen. This is the last time that this message will be generated. There may be other tables without "summary" attributes. [Checkpoint 10.5, Priority 3]

13. Avoid using white backround color. Better use colors as: #fafafa or #fdfcfc.

Usability
1. Accessibility is important for Usability.
2. Don't underline texts if they are not links, as done here: 24 hours a day, 7 days a week.
For such cases, you can emphasize texts with the tag [i]. This is also important for accessibility.

About SEO, I will have a look later. I must go to bed now.

I hope all above helps.

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SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO

Wow Webnauts. Thank you for taking the time. I forwarded all these things to our designers.

I appreciate everyone's help here. Thank you.

It yould be nice if you keep me inform about your processes if you would not mind.

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SEO Workers - Search Engine Optimization Consulting Company | SEO Analysis Tool | Webnauts Net SEO