Any input on www.psjanitorial.com would be appreciated. My big push lately has been optimization for our broader keywords, so that's my main concern right now; but of course any success there could be weakened by usability issues with the site (or if visitors just think it's ugly). Take a look... you never know what you'll find next in the exciting world of janitorial supplies!

Thanks!

You forgot the hot new thing -- tag clouds.

Good call, DCrux. I'll have to give some thought to how to implement that. I'm guessing these are typically user-driven? My only concern is that with our industry, I don't know how excited our site visitors are going to get about tagging floor wax. Who knows, though - I might be surprised.

Thanks for your input.

Pig online sells spill absorbents. They could have used the excuse of "boring product" and nobody would have faulted them. Instead they used imaginative copywriting to increase sales, generate word-of-mouth, and win catalog design awards.

Good point. They have a great PR, & top G ranking for "spill absorbents" & "industrial absorbents" - likely among their top targeted key phrases. They're #2 for "absorbents".

I must admit that a motion activated oinker would have been beyond the scope of my imagination, but ideas like this appear to have worked for them.