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  #1 (permalink)  
Old 11-16-2004, 07:15 PM
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Default Over 50,000 Pages - Website too Big?

Hello everyone.

So, I've created a web site I think is a bit unique.

Given the competitive nature of real estate web sites in general and the Chicago real estate web site market in particular, I’ve created a what I think is a pretty big web site which offers visitors and the search engines a lot of content.

The site has over 50,000 static web pages, 18,000 subdirectories and over 1.3 million links (the site choked an earlier version of WebTends so I don’t have an accurate link count) all of which support over 33,000 individual properties for sale in the Chicago area.

All 50,000 plus pages are regenerated (in about 20 minutes) every 3 days using a custom application I developed which reads data from an MLS database and subsequently builds the site eliminating old/sold properties and adding new properties.

I have checked my site against all prerequisite “web tools” and have come back with a very good “rating”. While the W3C valuator reports some page errors (some from 3rd party JavaScript which I have no control over) I’ve checked that the pages do not “explode” in any of the major browsers. Heck, the "About Google" page deosn't even follow the rules why should I? Try it: http://validator.w3.org/check?uri=ht...m%2Fabout.html

Anyway, I am hoping for those pros with real estate web site development and SEO experience (and perhaps especially those pros -without- that experience) to give me feed back about the site's usability, size, organization, look & feel and general SEO fitness.

The site is located here:
www.realestatechicago-bw.com

Thanks.
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Chief Web Architect
Internet Engine
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847.680.8811 x361 :: www.internet-engine.net
  #2 (permalink)  
Old 11-17-2004, 03:50 AM
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Default Nice site - link exchange?

Hey - I think you've built a nice site. As I'm not yet an expert in SEO, I can't offer much in advice. If you are looking to exchange links, however, I might be interested. Visit my site. If you want to do an exchange, let me know.
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  #3 (permalink)  
Old 11-17-2004, 11:24 AM
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I thought it was superb, I wish we in the UK were allowed to do such easy Finance Quotes on line, we have to fact find and all sorts. There are some fantastic properties in Chicago, I liked the changing property features. You have a winner!
  #4 (permalink)  
Old 11-17-2004, 08:14 PM
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Default Nice job

I always thought MLS was a closed system. What a nice way to get content!

Some SEO thoughts - I see you have the optimized the title tag. We also optimize the url itself - anyway you can rewrite the url to include the city the listing is in?

Also, you have a lot of text at the bottom, but nothing related to your keywords. If you could auto generate some generic text under the listing related to getting help finding xxx, il real estate with your keywords repeated once or twice, this would help improve keyword density. Also, if you can take the data from mls, someone else will figure out they can, too and at least this will make your page content more unique.

I am interested in hearing how this works. Good luck!
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  #5 (permalink)  
Old 11-17-2004, 11:55 PM
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Default Responsive

The site speed is awesome. Very fast. How long does it take to regenerate all pages? By doing it this way instead of accessing a live data you cant quickly pull a property or add a new listing - however it probably has a lot to do with why it is so fast.
Ellen - the URL does include the city?
  #6 (permalink)  
Old 11-18-2004, 07:45 AM
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computergenius RepRank 1
Default Re: Responsive

Quote:
Originally Posted by nexthost
Ellen - the URL does include the city?
As I understand (does anyone? <G>), Google would require '-' to seperate words, so the ideal URL for Google would have been www.real-estate-chicago-bw.com, which is bad for humans, and impossible to say out loud.

To collect any searches from Google, based on the URL, the visitor would have to type the word
realestatechicago - which isn't very likely.
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  #7 (permalink)  
Old 11-18-2004, 08:29 AM
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Default Not sure

I don't know for sure about the - issue. What I can tell you is our oldest site - up 2 years, does not use the dash in the url and we get great results for keyword searches we are targeting - e.g. kingofprussiaapartments.htm seems to work. Great results for this site, which is a Philly metro apartment site, is a consistant 19-22K visitors looking for apartments in the Philadelphia metro area (PA side only) and this traffic is achieved without any backdoor pages or anything that would drive irrelevant traffic.

On the other hand, on our newer sites (we have 10), we are putting in the dashes. With the dashes, it's easier for the searcher to see the words in the url and studies seem to suggest that the more keywords in the search results, the more likely the searcher is to click on your listing.

To add confusion and further nuiance, we do get a lot of traffic for one keyword that if we put the dashes in, I think we would loose. There is a West Chester in PA and one of the keywords that brings enough traffic to notice is westchester pa. I think people confuse the spelling with Westchester, NY. The url in question is xx/xx/xx/westchesterpa.htm.

My husband always says if you can't argue both sides, you don't know what you are talking about, so there are both sides!

By the way, we also use PPC to launch the site. It seems to build critical mass faster, and we hypothesize that traffic/Alexa ranking does play some part, at least in the Google algo. I would love someones feedback on that.
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4 Walls Apartment Guides
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  #8 (permalink)  
Old 11-18-2004, 08:33 AM
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computergenius RepRank 1
Default Re: Over 50,000 Pages - Website too Big?

Quote:
Originally Posted by RealEstateSEO
I've created a web site I think is a bit unique.
Not sure why you say unique - did I miss something?
PS - certainly not meant as a criticism of the site, just confused by your use of the word 'unique'.

Quote:
Originally Posted by RealEstateSEO
Anyway, I am hoping for those pros with real estate web site development and SEO experience (and perhaps especially those pros -without- that experience) to give me feed back about the site's usability, size, organization, look & feel and general SEO fitness.
On a point of usability - same problem as ours <G>
There are no maps! And no information about what sort of areas these lists of names refer to. Is Addison full of factory chimneys, or full of sheep? If I buy in Addison, where are the hospitals, schools, and shops?

It's something we are working on...

But I do like the idea of a picture which is big enough to be seen, and some info about the property. I am amazed by how many real estate sites have a huge company logo, and postage stamp sized pictures.
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  #9 (permalink)  
Old 11-18-2004, 11:24 AM
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Join Date: Aug 2004
Location: Naples, FL
Posts: 45
Brit RepRank 0
Default

Over 30,000 Chicago Real Estate Listings


Access More Than 60,000 Chicago Homes for Sale

How many homes can I search? 30,000 or 60,000?

I like the look of the gray text, but I'm not sure I would feel confident that those people who are half blind could read it or would take the time to try.

Are you a SEO specializing in RE websites?
  #10 (permalink)  
Old 11-18-2004, 11:31 AM
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Default

When you click to speak with a live person, will you talk to a realtor?
  #11 (permalink)  
Old 11-18-2004, 12:41 PM
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freddieb RepRank 0
Default Comments

I won't add much to the other comments, except to say that the site has a good feel, is very comprehensive and works well. I haven't tested it across browsers, but would suggest that you add a Doc type to your pages and that you take out the Meta re-visit tags. I also found a typo, with criteria missing the second "i" on http://www.realestatechicago-bw.com/...d/MAIN-STREET/

Also http://www.realestatechicago-bw.com/...d/MAIN-STREET/ is missing the graphics borders except for the corners and some other pages that I checked are the same.

Good luck with the site.
  #12 (permalink)  
Old 11-18-2004, 03:00 PM
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Default

If possible, for your "Suburban Homes for Sale" page I would like to see at the top of that page a alphabetical jump menu bar.

A | B | C | D | E | F

If I want to find the city of Schaumburg, I want to find it right away, don't make me hunt for it. Categorize all the cities together. ("A" "B" "C", etc.)

This aids in usability.

Good luck to you.
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  #13 (permalink)  
Old 11-18-2004, 05:54 PM
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Location: Libertyville, IL
Posts: 15
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Default Re: Over 50,000 Pages - Website too Big?

Quote:
Originally Posted by computergenius
Quote:
Originally Posted by RealEstateSEO
I've created a web site I think is a bit unique.
Not sure why you say unique - did I miss something?
PS - certainly not meant as a criticism of the site, just confused by your use of the word 'unique'.

Sorry let me justify that remark. The unique part (I believe) is in the way the site is constructed.

In essence, it has two “elements”. The first element, which makes up 99% of the site, is the 50,000+ pages used to list and organize the MLS’s 30,000+ property listings. The second element is the search and results pages. These are dynamic pages which query the MLS database. While I know there are hundreds if not thousands of real estate sites which list properties it the combination of these two elements which lead me to believe the site is unique (although it is getting harder and harder to find anything unique on the net).

However, my explanation might lead one to ask “Why bother building 50,000 pages when a few dynamic ones will do?”

Well, previous attempts to provide crawlable access to this data via dynamic pages were only moderately successful. The bots would only crawl 2 or 3 links down on a dynamic page (with a single ?x=y query string variable)even on thier "deep cralws". On static pages, however, the bot seemed to penetrate much deeper reaching 4 or 5 levels down and perhaps more importantly, the static pages do better in the SERPs. Seeing this, we asked ourselves, how can we provide access to the MLS (IDX) data in a static file format. The solution was to build a custom application which pulls in an entire residential MLS (IDX) data and the pumps out 50,000+ web pages all neatly organized by city, street and address in about 20 minutes.

These 50,000 web pages then become (we hope) a “Google Honey Pot” that is, web pages which are rich in unique content and attract Google. While these pages are certainly navigable by humans, the main purpose of these pages is to expose the MLS database to Google’s indexing bot, score high on specific Search Queries, land visitors on highly relative pages and then quickly move the visitor over to the dynamic web pages which allow the users to locate other properties of interest much more effectively and efficiently.

Oh, one last thing I think makes the site unique is that when it’s available, we’ll list comparable property values and even list how much that particular property sold for the last time it was for sale.


Quote:
Originally Posted by RealEstateSEO
Anyway, I am hoping for those pros with real estate web site development and SEO experience (and perhaps especially those pros -without- that experience) to give me feed back about the site's usability, size, organization, look & feel and general SEO fitness.
On a point of usability - same problem as ours <G>
There are no maps! And no information about what sort of areas these lists of names refer to. Is Addison full of factory chimneys, or full of sheep? If I buy in Addison, where are the hospitals, schools, and shops?

It's something we are working on...

But I do like the idea of a picture which is big enough to be seen, and some info about the property. I am amazed by how many real estate sites have a huge company logo, and postage stamp sized pictures.

You are right there. We are trying to figure out the Map issues too. As far as schools and shops go that (coincidently) is my very next project which I hope to submit for review in a month or two...
__________________
Paul G.
Chief Web Architect
Internet Engine
510 North Ave. :: Libertyville, IL. 60048
847.680.8811 x361 :: www.internet-engine.net
  #14 (permalink)  
Old 11-18-2004, 06:21 PM
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Default Re: Nice job

Quote:
Originally Posted by ellenthompson
I always thought MLS was a closed system. What a nice way to get content!

Some SEO thoughts - I see you have the optimized the title tag. We also optimize the url itself - anyway you can rewrite the url to include the city the listing is in?

Also, you have a lot of text at the bottom, but nothing related to your keywords. If you could auto generate some generic text under the listing related to getting help finding xxx, il real estate with your keywords repeated once or twice, this would help improve keyword density. Also, if you can take the data from mls, someone else will figure out they can, too and at least this will make your page content more unique.

I am interested in hearing how this works. Good luck!
Yes the MLS is closed to the public but licensed members have access to the data. Also, importantly, the data is what the industry calls IDX data which can be viewed without getting a visitors email address. VOW data which is all of the MLS data licensed members who build sites to get at least the users name and email (That is for US site – I’m not sure about other countries).

With regard to your suggestions, on the static part of the site the cities (and streets for that matter) are worked into the URL. That’s a good call on your part as we’ve seen this helps us in SERP’s.

RE: Text at the bottom. Good point. Perhaps I’ll move it off to a separate page…
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Chief Web Architect
Internet Engine
510 North Ave. :: Libertyville, IL. 60048
847.680.8811 x361 :: www.internet-engine.net
  #15 (permalink)  
Old 11-18-2004, 06:27 PM
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Default

Quote:
Originally Posted by DanF
Over 30,000 Chicago Real Estate Listings


Access More Than 60,000 Chicago Homes for Sale

How many homes can I search? 30,000 or 60,000?

I like the look of the gray text, but I'm not sure I would feel confident that those people who are half blind could read it or would take the time to try.

Are you a SEO specializing in RE websites?
You may search 30,000 IDX records anonymously and if you sign up you may search 60,000 records (NAR VOW rules apply). http://www.realtor.org/realtororg.ns...e?OpenDocument

Yes, we do specializing in RE SEO for clients in markets that do not result in a conflict of intrests.

-Paul
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Paul G.
Chief Web Architect
Internet Engine
510 North Ave. :: Libertyville, IL. 60048
847.680.8811 x361 :: www.internet-engine.net
  #16 (permalink)  
Old 11-18-2004, 06:31 PM
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Default

Quote:
Originally Posted by DanF
When you click to speak with a live person, will you talk to a realtor?
Yes, clicking on the Live Person button connects a visitor to a real estate agent or one authorized/licensed to answer real estate questions.

-Paul
__________________
Paul G.
Chief Web Architect
Internet Engine
510 North Ave. :: Libertyville, IL. 60048
847.680.8811 x361 :: www.internet-engine.net
  #17 (permalink)  
Old 11-18-2004, 06:35 PM
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Default Re: Comments

Quote:
Originally Posted by freddieb
I won't add much to the other comments, except to say that the site has a good feel, is very comprehensive and works well. I haven't tested it across browsers, but would suggest that you add a Doc type to your pages and that you take out the Meta re-visit tags. I also found a typo, with criteria missing the second "i" on http://www.realestatechicago-bw.com/...d/MAIN-STREET/

Also http://www.realestatechicago-bw.com/...d/MAIN-STREET/ is missing the graphics borders except for the corners and some other pages that I checked are the same.

Good luck with the site.

Thanks, I had missed that border problem and will fix it on the next site generation. As for the browser testing, does anyone know of a good WebTV emulator?
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Chief Web Architect
Internet Engine
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847.680.8811 x361 :: www.internet-engine.net
  #18 (permalink)  
Old 11-18-2004, 06:39 PM
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Default

Quote:
Originally Posted by Nutrition Discounters
If possible, for your "Suburban Homes for Sale" page I would like to see at the top of that page a alphabetical jump menu bar.

A | B | C | D | E | F

If I want to find the city of Schaumburg, I want to find it right away, don't make me hunt for it. Categorize all the cities together. ("A" "B" "C", etc.)

This aids in usability.

Good luck to you.
Excellent Point. I'll fix that one ASAP. Thanks for your input.
__________________
Paul G.
Chief Web Architect
Internet Engine
510 North Ave. :: Libertyville, IL. 60048
847.680.8811 x361 :: www.internet-engine.net
  #19 (permalink)  
Old 11-19-2004, 02:04 PM
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Default Re: Nice site - link exchange?

Quote:
Originally Posted by jrdorkin
Hey - I think you've built a nice site. As I'm not yet an expert in SEO, I can't offer much in advice. If you are looking to exchange links, however, I might be interested. Visit my site. If you want to do an exchange, let me know.
That may be a good idea. I'll be in touch...
__________________
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Chief Web Architect
Internet Engine
510 North Ave. :: Libertyville, IL. 60048
847.680.8811 x361 :: www.internet-engine.net
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