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Submit Your Site For Review Need a fresh set of eyeballs to take a look at your site? Have a specific issue or question about some aspect of your layout, design or interface? This is the forum for you. When submitting your site, be sure to discuss what aspect you are looking for input on. Just posting a link with the word 'review' isn't appropriate.

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Old 06-26-2003, 03:05 PM
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Join Date: Jun 2003
Location: Houston, TX
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Default Site for review

Zephyr would like to submit their main website,
http://www.zephyrcorp.com for a peer review. Our primary goals are high
search engine ranking and increasing the number of downloads of our
software.

Regards and TIA,


Alicia Hilton
Webmaster and Marketing Support Specialist
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Old 06-27-2003, 11:53 AM
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Join Date: Jun 2003
Location: Lexington, KY
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Hi Ms. Hilton,

A suggestion to increasing the downloads on your site, would be to emphasize FREE and TRIAL more. I think that'll be an eye catcher and it'll also give the person comfort in knowing that they can try your product with no obligation.

I know you have the trials posted for free, but as a consumer going to a site I wouldn't notice it off the top.

Not much, but hopefully it helps.

Lafe
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Old 06-27-2003, 12:47 PM
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Location: USA
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Alicia,

The first thing I notice on the front page is the placement of the images in the left column. I'd removing that element. That would then give you more room for your content and people don't have to scroll to read a long thin column of information. Additionally, your font size is way too small. Imagine reading that information on a screen resolution of 1024 x 768 or higher. People won't be able to read it.

Another element of major concern is the color of the text against a similar color. For example, on the front page, you're using grey text on a grery background. Individuals with color difficienties will have trouble because the text is not of a significant contrast with the background. The product page have the same problem with the blues in the left column and the blue links. Blue links are fine in the body of the content if there exists enough contrast. Links on the left, right, bottom, or top are typically expected and do not need to be blue as a rule of thumb.

All images require ALT attributes which describe the image. This helps in two ways. First, individuals with vision problems using screen readers will be able to understand the value of the image. Second, if properly developed the images can cause a creation of keywords. Now, you don't want to through in keywords just because you have created an extra space for them. The image needs to be described to give people an understanding of the image and the part it plays in your design. Spacer images or images of no real value require a null ALT attribute and should appear as alt="".

Your Robots tag is set to "follow". That's an incorrectly formatted Robots tag. It is telling the search engines to follow, but not telling it to index. Some SEs require the Robots tag to be properly formatted or they will ignore the page. Sometimes it's easy to forget these things, but they shoujld be remembered.

Your pages are also incorrectly formatted or coded. For example, your font sizes should be declared in your CSS when using CSS and your page should not include the deprecated FONT tag.

On your products page, you provide a reasonable description of the product. Why not provide a link to download the software from that page as well as the page about that particular product. Give your clients the opportunity to download it in as many places as possible. It will save them a click - be kind and save them time.

On the support page, I don't understand the reason for the images used in the left column. Perhaps someone on a phone would be much better. Obviously, the Statue of Liberty can't answer the phone.

I hope this helps.
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Lee Roberts
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Old 06-27-2003, 09:18 PM
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Join Date: Jun 2003
Location: Sacramento, CA
Posts: 10
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Hi there,

The first thing that I noticed on your site is a mild form of search enging spam that could (and probably does) hurt your potential rankings. Your keyword META tag and title tag says "terminal emulation,host access,legacy integration..... " (any keyword passed the first three is probably meaningless.

The search engines are going to interpret the page (so far) as to be informational regarding the term 'terminal emulation' first, 'host access' second and so on.

Now when the engine or spider 'looks' at that page and gets passed those two tags referenced above, they see virtually nothing regarding those terms. That's just not good enough to get that page to come up on the engines. They (the engines) usually give latitude to your home page, but you do have to satisfy them at least somewhat.

People do not mind surfing your site for product information so my suggestion is to not make your front page like a new or informational portal but make it say who you are and what the main product is that your selling whether its a service, software or hard goods. You'll not have much problem if you add a links page and do some good link exchanes with harmonious sites and concentrate on supplying content rich pages that promote and support the chosen keyword for that page. As I keep repeating, I like the one page - one keyword website. It takes just a little guts but you'll fast learn that the home page or any one pages does NOT have to contain all the keywords you want to cover.

hope that helps some.
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Jim Statham
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Old 03-17-2004, 05:57 PM
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Join Date: Mar 2004
Location: illinois usa
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Default your site

i like it... it is easy to move around in and it takes little effort to find what is needed to contact the company, etc.

mike81859
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where measured information is maintained for mutual use
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