Please critique me. I have been having session problems with the cart, thus sales are down and I would like tips to increase my ROI.

http://www.babysunprotection.com/

Thanks!

I was a little overwhelmed with all the text at the top of the page. I would be more inclined to buy if your main points were bulleted and to the point. When I visit a site for something specific, I want to know if I should keep looking right away. I would recommend an attention grabbing bullet list of the main points of that first paragraph. Ex:
Protect your loved ones in style
- Sun protection for 0-10 yr olds
- 100% UV protection sunglasses
- UPF 50+ swimwear and stroller sunshades
- etc


About your ordering, it took me a while to realize that the "add to cart" was in the right bar. I expected it to be near the photo or description of the item. While looking for the add button, I saw links for Product Inquiry, Wholesalers and Affiliates, which at first glance lead me to believe you didn't sell individually. Perhaps this is adding to your lower sales.
pet peeve of mine, the custom scroll bars on the side should match your color scheme.
Great idea of adding some descriptive text at the bottom of the page. When you are selling items based on a photograph, I would think that this should help to let the search engines know what you have. I would be worried about having it at the top and bottom though. From what I've read you can be penalized for overusing a term. on this page http://babysunprotection.com/shop/pr...?idproduct=155 "hat" is mentioned about 17 times with 7 of those in the text at the top and bottom. Just a thought.

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