In general I thought the site was very well done.
You've fallen into a few of the traps that home built sites have - the ones that restrict sales.
1. Change the header photo for each page. Don't make me guess if I've actually clicked the wrong button. People notice a prominent photo before the text and text images.
3. Use photos of your rods in use by fishermen for the header photos and photos of you building the rods.
4. The folksy writing style is fine but leave off the family page. Its just unprofessional.
5. Get better photos. You'll do much better with professional photos. Hire someone - the ROI will be worth it.
6. You've tried for unique title tags, now rewrite them to focus on your important search terms - what people really search for. You can find more info on the
SEO boards here at wpw.
7. Leave off "Welcome. My name is Denis Cutter
Thanks for taking time to visit my site."
8. Focus on the purpose of each page and then tighten up the text using search terms specific to that page.
9. Include an email link - contact forms turn off busy professionals who can afford your rods.
Good luck
JM
http://www.crucibledesigns.com
http://www.akalt.net