I am new to the web page building aspect and would like some pointers/criticism on what I have and what I need to do to improve my site.

I am willing to swap links on my link page - "I must be able to do a text link and use info that is on your page as a description to your page".

My page is http://www.linerspecialist.com

Thanks Edward

Nice for a no frills design. You may want to put your offer in context "some liners are 15 mil thickness. Cheaper naturally, they last a disproportionate 64.8 percent as long as our liners. Priced out over time, and factoring in fewer reinstallations, ours actually costs you $X.xx less per year."

I`m not sure what you mean about 15mil liners I do not carry a liner that grade for an inground pool. The only lower grade I even install is for an above ground pool and they are usually from other local pool companies.

Just a couple of things by way of a site review:

1) you don't have an anchor name for the anchor href to reference. I.e., at the top of the page, you want to place a <a name="top"></a> if you need the subsequent Back to Top anchors to work.

2) your LinerSpecialist masthead image doesn't have a file extension. Without one, some browsers will refuse to render it. It's also way too big at 201 KB (205,332 bytes). PNG is not necessarily the best possible file format, but even if you're trying to avoid using GIF (for all the right reasons), the PNG can and should be optimized. Oh, yeah, and the tag needs an alt attribute.

As an online brochure, what you have is just fine. As an eCommerce site, you may want to compare it with your competition and genuinely assess how yours stacks up. Will you do as well as the competition? What features and functionality do they have that yours doesn't?

__________________
Stew P.
Tika Web Development Group
http://www.inetworld.net/dennisw/images/sill_trans.gif

I mean compare what you do to what the competition does. Hypothetically, if the user may go to a competitor site, and see a cheaper price, without anyone having explaining the difference between the liners, he may just buy the cheaper one. Not realizing the lower price only seems lower, due to certain factors.

Don't approach web site design as the only liner business on the internet. Or that surfers immediately go to your site, and immediately decide to buy. Many surfers go to several sites, try to figure out alternatives, and compare apples to oranges. Try to design the site as if it is one among many the user will visit. Explain why seeing a cheaper price on another site does not mean the other site represents a bargain.

Value comes from the intersection of price and information -- create that information or risk having users decide based on the only thing available: price.

Re your web site...I would seriously look at a logo for your company.
A logo design incorporated as a masthead is a useful 'branding' tool and used throughout the site adds a degree of gravitas to your company's position.

Also, as a typographer by birth I appreciate how difficult the internet can be in maintaining a decent typograhic layout. Shorter line lengths are preferable to longer....the eye usually perfoms better with line lengths of no more than six or seven words. I would also avoid using white text on a dark background - a personal observation - the message is king but the visitor is god!!!

Sans type is also preferable to serif for legibility and readability

You have some nice graphic images/pictures ....use them more creatively.

All in all a good attempt tho...wish your site and company good luck