We are a trucking permit service and I am new at our IT position here. I am just looking for a review to help me know where to start.
I also wanted to get some fresh opinions as to how well the navigation works and the overall opinion of the look & feel of the site. When we get people to visit the site is it some place they will want to come back to?? http://www.tmanetwork.com
thanks for your time, thoughts and comments.

Howdy neighbor. First off, I am getting a script error on the top of the page. <%@ Language=VBScript %> <% If Time >= #12:00:00 AM# And Time < #12:00:00 PM# Then Greeting = "Good Morning" Else Greeting = "Good Afternoon"End If%>. The second thought though just my opinion, get rid of the optimized for IE logo at the bottom of the page. Nowadays other browsers are becoming more popular firefox and opera come to mind and optimizing for only one could cost you visitors down the road if they run into coding conflicts. As far as content goes, I can't really comment on that as I am unfamiliar with the service you are providing but I am sure someone else can chime in there.

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First, I would consider going through the entire site and optimizing for 800x600 displays, rather than 1024x768. Most of the internet runs at 800x600, even in this day of flat panel and plasma monitors.

Secondly, your site is using vbscript to produce good morning, afternoon, evening messages. If this is absolutely necessary, switch to JavaScript, since vbscript won't work in anything but IE.

try opening up your page code in something other than FrontPage and take a look at it. I'm not going to get into FrontPage bashing, but it has a nasty habit of making sites that are not standards compliant, and your source is absolutely bogged down with irrelevant tags

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Jerry Russell
Cooking by the Seat of my Pants | Please don't feed the writer | The Spun Puppy

TMA,

This landing page copy just doesn't do it. You have to put more work in it than this.

1. God, it feels like I've been saying this to *everyone* lately, but don't, don't, DON'T lead with a "Welcome to our site!" headline. It's generic and pointless. Instead, lead with a headline that reassures the reader that they are indeed at the right place to solve the problem they have.

2. Speaking of which, it's not obvious why the reader should care, or even what exactly you do. It took me several seconds before my eyes tracked to your "Computerized truck permit service" blurb on the right (don't put it there - put it to center or left). The reader should be able to know what exactly you do, know why it matters to them, and form a first impression as to whether or not they want to work with you.. all almost at first glance. Your headline and first 20 words of copy are going to determine whether you get a decent ROI on your company's website investment.

3. Lead with benefits, not features. You're doing all features, and to make it worse, you're using an almost pleading tone that borders on the desperate. The end product is confusing and somewhat annoying.

4. The whole thing needs to be better organized. Put your login controls somewhere more intuitive, rather than smack in the middle of the copy.

I could go on, but those are the main problems.. they should keep you busy for awhile.

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Robert Warren
Copywriter, Editor, Business Communications Consultant

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