I would really appreciate some help paring down the content on my site--especially on the home page. It is the product of too many cooks and tries to say too much in a limited space in my opinion. Any suggestions would be greatly appreciated. BE BRUTAL!! www.q-pharm.com It is somewhat technical, but I think everyone can understand.

Thanks,
Courtney

<edited to comply with forum rule #1 - ghstdrgns>

Well the Flash intro was pointless. If a sales person gave this as a presentation, you'd fire them. You could visually describe the approach to discovery, create a nice infographic, or something else leveraging the communcations power of Flash.

But you just went for the powerpoint effects and meaningless sloganeering. This is a real missed opportunity.

Inside is a high school termpaper which has one really nice scrap of information -- distributed over many paragraphs. "Advances in genomics have resulted in an enormous increase in the number of potential target proteins that are available for investigation." Means what exactly? Mapping the human genome has opened up a lot of territory. Your equpiment should be critical for navigating the territory in order to get maximum new drugs to market in minimum time.

You are trying to find "interesting" new drug activity. Can, say, the interface reduce human error in evaluating results? ...Does the approach to discovery compare well to competition?

I've seen some interesting ideas in quantum computing and drug discovery made accessible to the layperson while maintaining vital detail. This site is not among them. In other words, I know a little about the whole field you operate within, but far too little about the advantage of doing business with your company.

My suggestion would be to stop trying to explain what you do to the whole world. Try contructing a target persona and scenario. This could be, say, a middle manager at a pharmaceutical company who influences but does not have sole authority for purchase. Then work out what you have to do to explain in great detail, not quantum computing, not discovery, but what you do that gets him on the fast track to promotion. I know, I know. This pedestrian approach is "simply not done." Our clients are sophisticated, urbane, above the base concerns of the hardscrabble humanity purchasing ordinary products.

Nonsense. Check out the different approach to this technical site offers. While I would not suggest you take their approach, it might not be bad therapy to force the site developer to create something like it before redesigning yours.

Tell visitors to your site 1) Their problems. 2) What you do to solve them. The site suffers from all the symptoms of self image intoxication, Nabokov calls it "referential mania." In the language of the street, get over yourself and tell me what you're selling. The site should be about informing, right now it's just a display window looking onto corporate pretensions.

I completely agree with you. I am trying to clean up the mess this site has become. Thanks for your comments. I'm working on it :)
Courtney