www.johnsonmill.com

jsteimle · #1 (**permalink**) 07-14-2004, 01:21 AM

www.johnsonmill.com

I run a web dev firm (www.mwi.com), and while I can say we're expert designers and developers, SEO/SEM is still something a bit new to us, and I'm taking it up as a hobby of mine to learn.

Any feedback on what could be improved with the Johnson Mill site from link structure to tags to keywords to whatever, I'm all ears.

Specifically, I've got some questions.

1. When we redesigned this site, some of the pages showed a 0 page rank in the google toolbar, which made sense since they were pages that didn't exist on the old site. I now see that all the pages on the site have some sort of rank on google. This question may sound stupid, but I suppose that means all pages have been indexed in google now?

2. What we really want is for the JM site to come up in the top ten in google for the keyword combo "utah bed breakfast." When we first redesigned the site it was listed as result #64. Now it's at #57 (see http://www.google.com/search?q=bed+a...&start=40&sa=N).

If I do nothing to the site, should I expect it to stay at #57, or could it potentially continue going up on its own? I guess that's not a very good question since it could go up or down not just depending on itself but what other competing sites are doing. I guess what I'm asking is that all other things being equal, could the site's ranking go up?

Thanks

Azzaka Shadowbringer · #2 (**permalink**) 07-14-2004, 01:36 AM

Hi there,

OK i am not a Designer of many years, but i would like to offer my advice.

The first thing i noticed is your use of the Title tag ( <title>Johnson Mill Bed and Breakfast in Midway, Utah | Home</title> ) if you look here you can see that you have an invalid character | <--. although you may not think much of this it can cause the google bot to overlook your site.

Second thing i noticed is there is no Metatags i.e. Description, Keywords and the like. If you place all the tags properly along with a robot.txt form in your site, the searchengine bots will be able to cache your pages faster and more effectively. Below i have given you an outline of some code I was advised on, I hope i have helped.

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
"http://www.w3.org/TR/html4/loose.dtd">
<html>
<head>
<title>Dolphin Communications Fast Reliable Internet Solutions</title>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="description" content="Dolphin Communications is an Autralian company, specialising in connecting the home or office user to the Internet on Fast and Reliable connections that do not cost the earth">
<meta name="keywords" content="Australian, broadband, net, custom web design, graphic design, adsl, flash, ecommerce, dialup, search, engine, development, search engine, web site, promotion, connection, internet connection">
<META name="revisit-after" content="15 days">
<META name="Robots" content="INDEX,FOLLOW">
<Meta name="distribution" content="global">

<link rel="icon" href="images/favicon.ico" type="image/ico">

You can view the robot.txt by visiting here --->
http://www.ep.net.au/robots.txt

Leo Goile
http://www.ep.net.au

jsteimle · #3 (**permalink**) 07-16-2004, 01:24 AM

Do meta tags really matter anymore? More specifically, do they matter to Google? I'm sure there's a resource on webpronews about this somewhere, and if I weren't so lazy I'd look for it...

Azzaka Shadowbringer · #4 (**permalink**) 08-26-2004, 09:29 PM

yes they do make a difference.

Example: <META name="revisit-after" content="15 days">
<META name="Robots" content="INDEX,FOLLOW">

This tells all webbot to revisit the page after 15days or a period that you specify. The other tag tell the bots including googles to follow the index page links theoughout the site.

So yes they make a differnce to google. <meta name="description" content="Dolphin Communications is an Autralian company, specialising in connecting the home or office user to the Internet on Fast and Reliable connections that do not cost the earth">
<meta name="keywords" content="Australian, broadband, net, custom web design, graphic design, adsl, flash, ecommerce, dialup, search, engine, development, search engine, web site, promotion, connection, internet connection">

These two are also meta tags. description and keywords. Do a search for dolphin communications in google.com.au pages from aus, you will notice that the keyword search and description comes up with the search.

I hope this answers your question.

Leo

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