Hi,

I needed a nice, simple site to promote my business on the web.

This is what I have come up with so far.

Any ideas / comments / critiques / changes?

I would like to have a 'floating' navigation bar on the details page but I'm not quite sure how to do it.

Lee Cooke.

http://www.leecooke.com

Lee,

A couple of quick design points: get higher quality graphics and save your JPG's at a higher quality level. You're getting deresolution along the image margins, and honestly the images you're using don't project a professional image.

Copy comments:

You need to do more to make your case to the reader; right now you're basically saying "I do a bunch of computer stuff, so if you need computer stuff done, you could call me." I can't imagine that your site itself is going to draw much business with that approach.

Lead your front page emotionally, and write your introduction copy with an angle towards the fundamental emotional need you're providing for ("I've got a business to run! I don't understand this computer stuff, and I *shouldn't* have to understand! Who can I call to just fix my $^&#$* problem?!") .. also be sure to introduce yourself (briefly) and establish some level of professional credibility (qualifications, testimonials, whatever) in your opening copy. Follow up in detail on secondary pages.

You need to put more of yourself and your clients into your website. The way it's written now, you're kicking out a website and hoping to get lucky.. not a way to market an expertise-based business.

__________________
Robert Warren
Copywriter, Editor, Business Communications Consultant

"Ten Copywriting Blunders That Are Poisoning Your Website"
FREE Report: http://www.rswarren.com/downloads.php

Nothing can ruin your business worse than a very amateur looking site. It reflects on your skills. Also on the floating tool box etc. Have you seen many big sites using this? It's a little cheesy.

My advice would be to browse the free templates pages and pick a nice professional looking one and start there. No need to go from scratch nowadays...

Give that a go and drop us a line with what you have.

Try to add your most important keyword in your title. "Lee Cooke Computing" is not the keyword you should target. "Computer Support for the Small Business" or similar to that will help.

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One comment on content: You should clearly spell out your service locations. It was difficult to tell what towns, counties, or even country you service.