Initial impressions
Mike,
I just took a brief look at your site and I have some initial feedback. I will try to look more extensively at your site in the next day or two and give more in-depth feedback at that time. In the meantime, here are my comments:
1. Your message is unclear. I thought the overall look of the site was fine, but it took me a while to even figure out what your product is. The opening paragraph (the first thing a viewer sees) doesn't quickly and clearly explain what you have and how it works, much less how much it costs. If you are trying to attract business thru surf-in-traffic, this is a hindrance.
Now, if you are going to use your site as a secondary source of information (i.e. you've already made initial contact with a potential customer), the site is okay... but not as a primary sales tool.
Are you selling software, hardware, online services or a combination of all three? I realize the information is probably all there somewhere, but its not easily and immediately accessible. If the product is too complex to quickly sum up you have to make a choice - either oversimplify and then supply more info as you go along (my recommendation) or don't count on your website as a primary sales tool.
Also, your demo could use refining. When a whole page loaded I was expecting a whizbang presentation but what I saw was a. lacking in info, b. simple enough that it could've been presented in smaller, less complex format and c. didn't have a "stop" or "exit" button.
That's it for the quick analysis. Pardon me if I sound abrupt. I don't mean to, just thought you would like an honest assessment, as viewed through the eyes of a first time, surf-in viewer of your site.
More later, as time allows.
Adam,
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