This is a new site for An Arizona CRM/Customer Intelligence Firm, The site has more content to be added soon. www.thenexttouch.com

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obü Web Technologies Inc.
Web Design
Search Engine Optimization

The site does a good job of communicating the technical platform. This has rarely been the problem with communicating the benefits of CRM.

It takes all of 20 seconds to locate threads talking about the "Elephant in the living room" where CRM is concerned. Assuming users have no access or exposure to these discussions is, to put is charitably, not productive when designing a site.

The site looks good but content is technology heavy to an extreme which simply reinforces objections against CRM. This undermines the sales case right from the start. People advocating for CRM, or even the preliminary discussion needed to start, are not helped by what they find. If a sales person, or sales support software of any type, failed to anticipate and handle objections like this they'd be fired on the spot. Pretending these objections don't exist or, more naive yet, that site visitors will call to get them addressed when not in evidence on the site is an all too common design flaw.

Too BLOCKy for my taste. There's no clear path of the information flow. The mode is set by red blocks up on top and then followed by patchwork of text interlaced with some rectangular artifacts. I assume this is a matter of style, but to me as a visitor and perhaps a potential customer it appeared to be quite labor intensive the task of getting down to the bottom. The assortment of stock photos did not look refreshing as well.

The links work though!

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"Web design is the area saturated by amateurs that confuse software capabilities with their own talent." ~~ me

Hi,

It's a very nice website you've designed. I really like the colours and the way the navigation area disappears. In fact you've shown you can do about anything at all.

One aspect that occurred to me is that there's no easy, quick, and failsafe way to know what page you're on. This seems to me a significant design flaw. After I click 'About', 'Enterprise', 'Express' or 'Online' there's nothing to tell me what page I'm on. I might easily be called away from the browser or even from my desk. When I come back I can't remember what button I pressed, so I must start navigating all over again.

Also, I'd prefer that each page's layout was less similar to others'. (This is part of the same issue of navigability.)

Found a spelling mistake: "You don’t have to worry to “remember” that you need to send out the information because it automatically done for you". ('it' should be 'it's'.)

Cheers,
Matt

Yeah I think this looks pretty darn good. I do have one gripe though...

I couldn't get halfway through your (small) text before my eye got caught by the flashing windows in your logo.. Too much flashign takes eye from your content. Also I don't like to have to scroll down to read important things when a large (flashing) logo takes up almost half of the are the text does. I think either something smaller or do away altogether and bring you valuable text and sales pitch in to view. At the very least stop it flashing so I can read you text!!!

Arghhhh went to another page and nearly got all the way through your text before my eye got diverted away again, a flashing 'e' this time.. Get rid get rid I want to finishing reading in peace!! LOL

Your coding is well laid out, looks amazing. Is that keyword list going to be Ok? I don't know enough about it but I didn't think it was used that much and also had limits to what would be read anyway with penalties for far too much? I could be wrong...

Question for you... I thought the prefered solution by deisngers and search engines was for the styles to be in a CSS file but your isn't. You are obviously very knowledgeable in the design so how come the included Styles??

Comments aside a spanking web site (UK term for very good in case translation goes wrong)...

Clean informative site, look forward to youre updates.

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iTravelPort is a travel based rewards program that provides incentive for using travel benefits and inexpensive high value vacation options. The Other subsidiary is iTravelPort WebWorks that designs, hosts, markets, and maintains websites.

...should be to remove those annoying animations in the flash images. I agree with northernladuk, (eey up, lad!), they distract too much from the content and remind me of those awful days of flashing text.

For my tastes, there is way too much information to trawl through and I think it would be better to reduce the amount of text on the page and hyperlink a subject to another page, there just isn't enough white space and eye relief.

The overall design looks reasonably modern & fresh but the large graphic does waste a lot of screen real estate. This seems to me to be a rather academic and dry subject, I think you are going to require a very enticing and clear web site to bring customers in, use the KISS approach.

I hope this helps.
pmhb

Hello obuwebco,

Well, I'm impressed. Here, finally is a piece of shockwave which makes sense ... as an art element, not as the purpose for the whole page! Congratulations!

I did my usual thing, and went right to the source code. On first glance, the header looks to be well formatted. The DOCTYPE is complete (so many these days are messed up). The selected Meta tags are in general good, but there are some clean-ups required.

You are really using HTML4 formatting, not XHTML. To meet XHTML, do not close your Meta tags with > but with (space)/>. So, your robots tag, for example, would change from content="ALL"> to content="ALL" /> -- do this for all of them.

You need significant changes to two tags. The description needs to be cut literally to half of its current length. Search engines will tend to disqualify it based on length alone.

The same applies to the keyword list. Seriously, cut it in half! Also, reduce the number of times you repeat words to a half dozen or less. You repeat marketing 31 times, business 30 times, management 11, customer 10, small 9 and relationship 9 times. Wow! Repeat in the <body> text, not in the keyword list itself. Do all of your keywords appear within the first few thousand characters of <body> text? They need to be there.

In the <body>, your tables need summaries.
Change --
To --
Similarly, your images need "alt" attributes.

In XHTML, tables don't have backgrounds; you achieve that in CSS.

And, "embed" is not a W3C-approved item. Does Shockwave allow you another way to say this which will meet the standard?

So, while there are 36 XHTML errors on your Home page, they are all repeats of this same small handful of items. Easy fixes!

Even though you need a minimum of an 800-pixel screen to see this Home page, I do like it. It loads quickly and has an over-all clean appearance. I agree with the others about the type size, however.

Good luck with your site.

Hal

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