http://www.niftygiftstore.com<br /> ... plurals<br />

Easy to understand and navigate. Nice job overall. I think the red you chose is too bright. I believe you used FF0000 - I would go with something a little darker to make it easier on the eyes like CC0000. Also you have inconsistent use of EMS in some cases it's capitalized in other it's written Ems (which is a printing term for the width of the letter M as spacing or dash lengths). The picture for your first leather coat is missing. Do you participate in a link exchange? There was a banner for a competing store (bcgifts) at the bottom. I would make sure that the exchange doesn't include competitors. Best of luck to you. If you want to review my site it's at http://www.webdirectwarranty.com

I agree. Nice website, good shop layout, however the red is too "agressive" (not good for a shop!), and you should have a clear policy for your customers (refund, exchanges...) as well as an always visible phone contact number (a lot of people find this comforting).