Vehicle Tracking Technology - SimplyTrak

Hi all,

Just finished work on a website for a company offering a vehicle tracking & fleet management product called SimplyTrak - it’s quite neat really!

There is so much competition in this market area, not only from other suppliers but an amazing amount of pure link sites! (Just try a search for "Vehicle Tracking" or "Fleet Management").

I have been reading the webproworld newsletter with great interest for tips to help promote the site. My aim is over time to list the site up and beyond the noise of the link sites – high hopes hey! ;-).

As far as design one of my greatest debates is giving the site a fixed width (where I can ensure the placement of elements next to one another) Vs dynamic % (so users with larger resolution screens are not constrained to the left hand side of the screen)

- What do others think about this?

Any constructive feedback would be most appreciated.


Site: Vehicle Tracking Technology - SimplyTrak
Targte Audience: Fleet owning, small to medium sized enterprises
Key message: Control of your fleet will improve your efficiency and therefore customer service.
Tone of voice: straight forward, empathetic, on the level

Regards

Jamie

<Mod edit to comply with Site Review Rule #1 - Masterpeace>

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Jamie
www.jsweb.co.uk

(1024x768, MSIe6 Firefox0.8) The layout fits the window but javascript app (lower right) was not visible in MSIE. Not everyone will have the same setup for viewing javascript. The scriptbox, labelled news, is actually showing copy you may want on the main page.

The tagline is okay, but explain the service part somewhere on the front page. Service is inevitable. Service which earns customer loyalty is not.

"SimplyTrak has been developed in-house by a team of dedicated designers and engineers from the needs of existing customers. It is both user-friendly and very comprehensive, featuring all the functions requested by existing users." This touches on information without actually informing. You cite "hug cost savings" with is a quantity without any context. If the copetition is heavy you will have to do better at informing the user of the site.

The site looks good, although the javascript app takes long to load and may not be visible in some cases. The site has to do more to motivate the user and convince them you, and not competitors, are the ones to do business with.

Hi DCrux, thank you for the constructive feedback on the site.

I am in agreement that the tag line needs to more focused on what the product actual is and does and that the homepage should clearly explain SimplyTrak (the product) and expand on the satisfaction from existing customers.

You are correct in spotting that much of news scroller content explains this and therefore should be visible from the homepage (as content) - I will look to change this.

I'm a little concerned about the Java applet not displaying for some users – my experience with JS is that this is nature of the beast. Perhaps I should include a java check which displays static html to those users that are not supporting it?

Thank you once again.

Any other comments from people would be most appreciated.

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Jamie
www.jsweb.co.uk