I think the site is too busy, way over-animated. The chef logo is okay. Clicking the "what's new takes the user to a page with a different background and look, so it may seem to some they've left the site. Entries which look like links aren't clickable or intereactive in any way I can fathom.
"Menu's To Order" offers zero information. Most restaurant patrons, given the check before any information as to what they will get, would leave. In other words all check, no menu. The reviews of gadgets were throughouly unsatisfying.
In summation the site lacks a common look and feel to all pages, has non standard elements which look interactive but aren't, and precious little information. It might serve well to visit
other sites, and see what
these other chef sites do to see
what users expect. Having actual chefs go through the site might indicate, for instance, food price forcasts and patron taste trends, staff management and training.