The navigation is split between extreme top, below the header, and bottom. Catalog is up top and View Shopping Cart is at the bottom, and a little hard to read. Usually you want to make a two-tier navigation bar which is all together and is grouped along logical tasks and objectives. The nav switches from the drop down on the side bar to the black bar elsewhere, lacking consitency.
There could be some experimentation done to see if pacakged deals get any response. Rather than pick this and that, set up around objectives. A new parent package, home security, etc.
The site is fairly bare bones. It may pay to try to see who uses it and why rather than drop UI widgets here and there. Finding out user concerns may require, for instance, product information about legality per region will boost sales.
|