This is a logo I designed to use for an in-school group that I started at my university. It's plain, simple and gets straight to the point. Any feedback is appreciated though. Thanks in advance!

P.S The background is supposed to be trensparant, so that when it's published on our site the background is black.

rids.ca/images/rids_splash.png

I love the colour scheme, nice font choice too. The predominant issues I find is that it lacks balance and symmetry, will be costly to reproduce and it won't scale well.


Here's what I'd recommend:


As you can see, I've removed the reflections. They look nice on a web page but not so much were you to reproduce the logo in embroidery or screen printing.

When it comes to logos, simple is usually best. This one will scale up or down to a ridiculously small size with great results, will be more easily recognized, will look great on black or white backgrounds and will be less expensive to reproduce in colour.

.02

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Hey Dubbya,

Thanks a lot for your tips! I appreciate it. Now that I think about it, it makes a lot more sense for Ryerson to be on top rather then the bottom. And yeah, the reflections were there for web purposes, but I'd definitely remove them for printing purposes. And I agree with you 100% on the keeping it simple concept and that's excatly what I tried to do. Just kept it simple and used colours that'd stand out.

Once again, thanks for input. Greatly appreciated!

You are most certainly welcome! Glad to help.

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Any other feedback from anyone?

The 'Ryerson' is below the 'tagline 'Innovation and Development Society' which is an awkward arrangement.

The puzzle pieces are twice as large as the text. As such the top two puzzle pieces are sticking 'above' the rest of the logo. The text should be centered 'top to bottom' against the puzzle pieces

Personally, I do not care for reflections. I also do not personally care for the disconnected middle bar in the letter 'E' in the font (there are 4 'e's in the logo)

If you are sticking with the current color scheme, I would move the blue puzzle piece so that the blue puzzle piece is not next to the blue text in Ryerson.

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Thanks a lot for your feedback. I appreciate it. I think I'll make some of the changes that you suggested.

i think you should use the same style exactly as first place but you really need to put the "innovation & development society" under the ryerson

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As was said, I think scaling down the puzzle pieces to align top to bottom with the text is a good idea. But I do think that Ryerson should be above the tagline, rather than below it. As CW said, I'd separate the blue piece from the text...exhange it with the green piece. Last, but not least, the tagline text is nearly lost in the dark background - I'd lighten the text up a couple of shades.
Other than that, I think it's very eye-catching.