Kindly review my logo

Theres nothing I don't love about this logo!

Depends. What is the business? Is it a product? A store? Frozen yogurt?

I can't really tell from the logo. Looking nice is just one aspect of a succesful logo. Something can look nice but be a really bad choice for your brand.

Right off the bat I find the little curly shapes confusing because it looks like steam (like from coffee). So even though it says yogurt, I keep thinking it's a cup of soup or a latte.

I agree about the curly "steam" but otherwise it's really great!

Curly background not necessary... Looks terrific otherwise.

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I'd only suggest you remove the purple pattern above the bowl. It serves no real purpose and I think it detracts from the overall impression.

Other than that? It's an excellent design. I Love it!

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I'm inclined to agree with all of the above. If you only intend to use the logo on your site then, presumably, visitors will either already know what they are coming to look at or find out very quickly but, if you intend to use the logo elsewhere, I would add a concise subtitle - something like "Delicious desserts!" or "Yogurt-making kits" or whatever describes your product best.
Cheers!

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I like things to line up. I'd probably increase the size of the type compared to teh bowl so that the bottom of the bowl graphic lines up with the baseline of the type. I agree with the above comments about removing the purple curls.

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Jane Noel
http://www.InWestmoreland.com
Westmoreland County PA's Business Directory

Looks nice. I think it could use a smoother text.

Drop the top purple area with the swirls and you are all set! Nice work.

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I would like to see a different font for "MOMENTS". In this one, the "O" is so much wider than all the other letters, and I think a similar font with more even spacing would look more professional.

why not put "moments" in brown or grey? and see what it looks like without the curly BG?

The background with twirl looks inappropriate, it doesn't help the logo. Also, can you please remove the orange background and replace with purple as well.. so that the look would be monochromatic.

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I agree with everyone here. Great Logo! Try taking the twirly pattern off and see if it looks better.

Great logo for a store

It doesn't look at all yoghurty to me. It's hard to pin down but even without the "steam" I'd still think soup. Is it the swirl?

Very hard to figure out what you are promoting. New yogurt, shop, book.. But any, orange doesn't match with pink, try dark bluish purple or if you want it smoother a baby pink, very pale shade. Also the background looks weird. If you think you need something there, perhaps a smooth round cumulus cloud shaded with a hint of baby blue on it's background? Also the text font could be softer, bit more round. That is if I got the idea of smooth nice fresh yogurt moments right..

Looks a little blocky and imbalanced to me.

I kow it is far too easy to say but I love the logo.
Reasons why:
1. Excellent use of colours. Pink, blue orange etc. Catches the eye.
2. Simple and the message is clear.
3. Use of circles within the graphic. Rounded style image and gives relaxing effect.

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